Integrate other platforms
Enable an integration
Optimizely Web Experimentation integrates with more than 30 Technology Partners https //docs. developers.
Apps maintained by third-parties
Several useful apps have been developed by other companies to enable their products to work seamlessly with Optimizely Web Experimentation. In most cases, the documentation for those integrations is maintained by the developers.
Google Analytics 4
Optimizely Web Experimentation lets you integrate with Google Analytics 4 (GA4) and Google Tag Manager (GTM). See Determine your GA4 implementation to know which integration to use.
Analytics apps
Analytics apps let you track Optimizely experiments in an external analytics tool. Optimizely can append data to analytics tracking code, so you can see the impact of your experiments and campaigns in your analytics tool.
Audience apps
You can integrate with other applications to import audiences to target your Optimizely experiments and campaigns. Optimizely has built-in integrations for the following Real-Time Segments https //docs.
Experience templates
Developers can build experience templates https //support. optimizely.