Integrate other platforms
Enable an integration
Optimizely Web Experimentation integrates with more than 30 Technology Partners , including analytics solutions, data management platforms, content management systems, ecommerce platforms, conversion tracking solutions, and more. Many of these applications ( apps , sometimes called add-ons or integrations ) are built entirely using public Optimizely APIs.
Apps maintained by third-parties
Several useful apps have been developed by other companies to enable their products to work seamlessly with Optimizely Web Experimentation. In most cases, the documentation for those integrations is maintained by the developers.
Google Analytics 4
Optimizely Web Experimentation lets you integrate with Google Analytics 4 (GA4) and Google Tag Manager (GTM). See Determine your GA4 implementation to know which integration to use.
Analytics apps
Analytics apps let you track Optimizely experiments in an external analytics tool. Optimizely can append data to analytics tracking code, so you can see the impact of your experiments and campaigns in your analytics tool.
Audience apps
You can integrate with other applications to import audiences to target your Optimizely experiments and campaigns.
Experience templates
Developers can build experience templates (called Extensions in the API) with HTML, CSS, and JavaScript that nontechnical users can insert in the editor and tweak to fit the experiment. For example, you can build a carousel template styled for a homepage and coded to rotate between images, and then a merchandiser could insert it and choose the right images for a specific campaign.