Build experiments
Idea builder for Optimizely Web Experimentation
Idea builder is a dedicated tool in Optimizely Experimentation that helps you generate experiment ideas using Opal, Optimizely's AI assistant. Provide structured context about your page, goal, and research, and Opal returns specific, actionable test ideas you can save, refine, and act on.
Steps to create an experiment
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Experimentation makes it easy to A/B test your website. Use the experimentation editor to design variations, define where the experiment runs and who sees it, create events to measure success using metrics, and test your experiment.
Key components: Pages, events, tags, and audiences
Optimizely Web Experimentation Optimizely Personalization With Optimizely Web Experimentation, you create experiments and campaigns using pages, events, tags, and audiences. These features help you create, target, and measure the impact of experiences that you deliver to your visitors.
Web Experimentation implementation checklist
Optimizely Web Experimentation Although Optimizely Web Experimentation lets you add a small snippet of code to your site to start experimenting immediately , you should follow this checklist to implement Optimizely Web Experimentation for long-term success, especially if this is your first time. Use the checklist to perform an audit of your site's technical framework and complete your setup.
Advanced implementation checklist
Optimizely Web Experimentation Optimizely Personalization This checklist walks you through a list of options for a more advanced implementation. Unlike basic implementation , an advanced implementation in Optimizely Web Experimentation may vary, depending on what your team needs.
Activate pages
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Optimizely defaults to evaluating experiments when the page loads the code snippet. When a visitor is bucketed into an experiment, the code with element changes runs when those elements appear in the DOM.