Track events and metrics
Manage events
Optimizely Web Experimentation Optimizely Personalization In Optimizely Web Experimentation and Optimizely Personalization, you can create and manage Click , Custom , and Pageview events .. /..
Cross-project events
Optimizely Web Experimentation Optimizely Feature Experimentation Optimizely Performance Edge Cross-project events help you track consistent, program-level events across multiple projects. Usually, an event # exists only in the project where you create and track it.
Custom events
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization You can create custom events to track behaviors that cannot be measured in pageviews or clicks. Custom tracking events let you capture and report on visitor actions or events that might not be related exclusively to clicks or page views.
Configure multiple revenue tracking events
Optimizely Web Experimentation Optimizely Performance Edge If you have multiple products or checkout funnels you want to track independently, Optimizely Web Experimentation and Optimizely Performance Edge have that flexibility by adding the revenue tag to any custom event. See Configure revenue tracking in Optimizely Web Experimentation for information.
Track video views on Youtube and Vimeo
Optimizely Web Experimentation Including videos on your website can be a great way to engage visitors and deliver complex or large amounts of information in a digestible way. For example, you use videos to showcase a feature on your site or explain where to find specific content after a site redesign.
Edit a metric
Optimizely Web Experimentation Optimizely Personalization After you create a metric in Optimizely Web Experimentation or Optimizely Personalization, you can edit it to change its name, winning direction, or measurement. Complete the following steps Select the experiment or campaign whose metrics you want to change.
Bounce rate and exit rate metrics
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Bounce rate and exit rate metrics let you measure how engaging your website’s pages are. In the context of experimentation, bounce rate and exit rate metrics let you see how your experiments affect engagement levels.
Add bounce or exit rate metric to an experiment
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge You can configure bounce rate and exit rate metrics on pageview events and then add them to new or already-running experiments. See Bounce and exit rate metrics for information.
Configure revenue tracking
Optimizely Web Experimentation Optimizely Web Experimentation can track total revenue from purchases or other events on your site and attribute the amount to a specific experiment and variation. When you add the required code to your site (usually on the purchase confirmation page) and add the revenue metric to your experiment, you can see the revenue earned per visitor https //www.