Data Services
Event API
The Event API lets you send event data to Optimizely from web, mobile, or server-side applications. Optimizely calculates your experiment metrics from this data and displays them on the Optimizely Experiment Results page https //support.
Customer Behavior
Optimizely Personalization lets you discover and take action on your customers' browsing behavior. In this context, browsing behavior is encoded by event objects, documented in the following topics.
Customer Profiles
Dynamic Customer Profiles (DCP) are a collection of your customers' attributes, including demographic data, behavioral characteristics, or any other information particular to your industry and customers. DCP provides a consolidated, dynamic view of your customers, enabling you to refine this view as you obtain more information and to take action based on this view.
List attributes
With list attributes, you can target users who are part of an audience you have already defined somewhere outside of Optimizely Web Experimentation. To do this, you import custom lists of users and then create audience conditions based on those lists.