The Event API lets you send event data to Optimizely from web, mobile, or server-side applications. Optimizely calculates your experiment metrics from this data and displays them on the 

. The event data is also available in raw format through the 

Optimizely's own clients and SDKs use this same API to send event data, so your data is processed the same way regardless of how it is received.

Use markers to control activation

Event API

ai_cta

ai_identity

ai_chat

ai_product


Data set that refers to a person or a role and contains at least one address via which the person or role can receive messages.

recipient

Query objects

JavaScript API use cases

Event objects

Customer Behavior

web-experimentation-docs

Web Experimentation docs

Get started with Optimizely Web Experimentation

Optimizely Web Experimentation resources

The difference between publish, start, and pause

Collaborate efficiently with Concurrent Editing

Landing page experiment walkthrough

Supported browsers

Experiment types in Web Experimentation

Contextual bandits

Contextual bandits FAQ

Optimizely Web Experimentation FAQs

Get started

Configure Web Experimentation for Opal

AI variation summary

Optimizely Opal Chat for Experimentation

Optimizely Opal

New Visual Editor

Experiment configuration

Original Visual Editor

The snippet

Track events and metrics

Advanced implementation

AI tools

Idea builder for Optimizely Web Experimentation

Steps to create an experiment

Key components: Pages, events, tags, and audiences

Web Experimentation implementation checklist

Advanced implementation checklist

Activate pages

Build experiments

Audiences

Target audiences using the Audience Builder

Target audiences with conditions

Target audiences by Referrer URL

Target audiences with custom JavaScript

Create audiences with Dynamic Customer Profiles

Target known visitors with Dynamic Customer Profiles

Target group visitor behaviors

Static and dynamic audience conditions

Build interest-based audiences with adaptive audiences

Migrate from uploaded audiences to list attributes

List attributes and table attributes

Configure list attributes

Custom attributes: Capture visitor data through the API

Target URLs to choose where your experiment runs

Improve custom attribute persistence with browser cookies

IP Filtering: Exclude IP addresses or ranges from your results

Pages and URL targets

Target visitors

New A/B Results page

Warehouse-Native Experimentation Analytics

Optimizely Experiment Results page

Segment your results

Events from paused experiments, stopped variations, and archived experiments

Reference for columns in CSV export files for campaigns and experiments

Access Optimizely Experimentation Event Export data

Data freshness

Contextual Bandit Results page

Measure and analyze results

Use screen measurements to design for responsive breakpoints

Unblock Optimizely Web Experimentation's additional redirect check

Section rollups in multivariate tests for Optimizely Web Experimentation

Content Delivery Networks (CDNs) and Optimizely Web Experimentation and Optimizely Personalization

Optimize your funnels

Optimize based on paid ad campaigns or search engine marketing

Mutually exclusive experiments

Multivariate tests for Optimizely Web Experimentation

jQuery for nontechnical users

Site design best practices

Site performance best practices

Advanced strategies

Privacy, security, and compliance

Project and account configuration

View change history

Update your site's Content Security Policies (CSP)

Create a webhook

Manage your API tokens

Cross-origin tracking

AB Testing and Search Engine Optimization

Governance and strategy

Implementation issues

Visual Editor limitations

Component trackers in Optimizely Web Experimentation

Troubleshoot experiments

Set a test cookie to preview a live campaign or experiment

Optimizely Experimentation Assistant Chrome extension

Enhanced redirect analytics in Optimizely Web Experimentation

Read the Optimizely Experimentation log

Debug variations by forcing behavior with query parameters

Troubleshoot custom analytics integrations

Troubleshoot

Open the developer console

Locate IDs for use with the Experimentation APIs

Slack notifications

Tools and utilities

Get started with Optimizely Web Recommendations

Build a Recommendations experiment

Web Recommendations

End user docs

Release notes

Get started with Optimizely Web Experimentation JavaScript API

Code samples

Optimizely Web Experimentation REST API

Get started with the Optimizely Web Experimentation REST API

Audience conditions

Locate IDs used for APIs

API Conventions

API reference overview

API Reference

Configure real-time audiences for Web Experimentation

INTEGRATE OPTIMIZELY PRODUCTS

Content Delivery Networks

Transport Layer Security

Page load speed

Content delivery network cookie creation

Self-host with Fastly

Self-host with Cloudflare

Self-host with Akamai

Self-host with Amazon CloudFront

Snippet integrity check with Cloudflare

Snippet integrity check with Akamai

Content delivery networks and Self-hosting

React server-side rendering and hydration

Server-side rendering

Customer Profiles

List attributes

Data Services

OAuth 2.0

Grant types

Personal access token

Registration

Redirection

Authorization code

Refresh tokens

Authentication

Deletion

OAuth 2-0

Installation instructions

Edge Delivery

Dynamic Customer Profile Service (DCP)

Classic REST API - DCP

Classic Docs

SDK V1 Docs

Classic

Enable an integration

Apps maintained by third-parties

Google Analytics 4

Analytics apps

Audience apps

Program management apps

Snippet apps

Experience templates

Integrate other platforms

Developer docs