Experiment configuration
Configure a page
Pages are URL patterns that tell Optimizely where to run campaigns and experiments on your site. Use them as templates or for a single experiment or campaign.
Configure a tag
Optimizely Web Experimentation Optimizely Personalization Tags capture information that displays on the pages of your website—the parts of the pages that visitors engage with, such as type of product and what it costs. Configure tags alongside events to collect important data about visitor behaviors.
Configure events in legacy editor
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Events track visitor behaviors, such as clicks, pageviews, form submissions, and purchases. You can use an event as a metric to measure the success of your experiments.
Schedule experiments and experiences
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Use Optimizely Experimentation to schedule experiments and campaigns to start and stop at a specific time. You receive an email notification when an experiment or campaign starts or stops.
Update traffic allocation and distribution
Traffic allocation is the fraction of your total traffic to include in the experiment, specified as a percentage. By default, Optimizely Experimentation allocates 100% of visitors to experiments and distributes traffic equally among variations.
Archive and unarchive experiments
Optimizely Web Experimentation As your optimization program grows, your Optimizely Web Experimentation project will include more and more experiments. Sifting through them can be overwhelming.
Manage experiments and campaigns
Optimizely Web Experimentation In Optimizely Web Experimentation, you can manage experiments and campaigns. This includes the following Filter experiments and campaigns by status.
Preview and publish your experiment
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Use Preview to ensure that your experiments and campaigns look and work as they should, without force parameters, cookies, or the developer console to check experiment functionality. Use Preview mode to View draft and published experiments and campaigns.
Deploy a winning variation
Optimizely Web Experimentation Optimizely Performance Edge If you see a winning variation on your Experiment Results page , you may decide to deploy that variation to route incoming traffic to the winner to increase conversions. Instead of relying on developer resources to implement the winner in your source code, you can now use Optimizely Web Experimentation to deploy the winning variation instantly.
Custom fields in Web Experimentation
Custom fields add required or optional metadata to experiments and campaigns, going beyond standard properties such as name, key, and description. When collaborators must enter these fields to create an experiment or campaign, your workflow gains structure and accountability.
Create multi-page (funnel) tests in Optimizely Web Experimentation
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Web Experimentation and Optimizely Performance Edge let you test a hypothesis that affects more than one page on your site. While traditional A/B tests usually test a single page, multi-page (funnel) experiments let you test multiple pages or every page on your site.