Manage experiments and campaigns

In Optimizely Web Experimentation, you can manage experiments and campaigns. This includes the following:

Optimizely Web Experimentation campaigns can have the following statuses:

Select an experiment and use the Status drop-down list to change the status after running an experiment.

If you select Conclude, choose whether the outcome was Positive, Negative, or Inconclusive, then give a Description of the findings.

Click Conclude to verify or Cancel to exit without changing the status.

Select whether to Conclude and deploy the winning variation (beta). See Deploy a winning variation for information.

To see experiments and campaigns by status, click the status drop-down menu and select a status to filter by.

You can adjust the columns that display using the Show/hide columns option, as shown in the following image:

Select the columns that you want to include and deselect the columns that you do not want to include. The page automatically reflects the chosen columns as you select and deselect them.

Experiments can be duplicated within their current projects. 

To duplicate the experiment, click More (...) and select Duplicate.

Click Duplicate on the confirmation modal. 

Click Done to close the Experiment Duplicated modal.

The Experiments overview page should refresh, and your duplicated experiment or campaign with the name "Copy Of [Name]" displays. The duplicated experiment or campaign has the same status as the initial experiment, except for running experiments or campaigns that duplicate as Not Started.

You can archive an experiment. When you archive an experiment, you create a snapshot of that experiment's results. You can still reference the experiment details and view its results.

To archive the experiment, click More (...) and select Archive.

Select Archive on the confirmation page. 

In Optimizely Web Experimentation, you cannot delete experiments or campaigns. Instead, you can archive them.