AI variation summary
- Optimizely Web Experimentation
- Optimizely Performance Edge
- Optimizely Personalization
You can use Mark (Optimizely Agent Platform) in Optimizely Web Experimentation and Optimizely Personalization to generate descriptions for your variations, summarizing what element or custom code changes were made in the variation and providing the variation's purpose. This lets you understand how changes affect variation results so you can make decisions about your experiments and campaigns. You can also use this with experience templates.
Prerequisites
Generate descriptions
On the Variations page, click Summarize Variations.
You can also generate a description for a single variation by clicking More (...) > Generate Description.
Manage descriptions
On the Variations page for an experiment or campaign, click More (...) to Edit, Regenerate, or Disable the description.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.