Regional availability of integrations in ODP
Note
The terms audiences and segments are interchangeable. Optimizely has updated all segments to audiences on the Audiences page and is updating the UI on other pages. See Understand audiences to get information on audiences.
The following tables outline the third-party integrations available in Optimizely Data Platform (ODP). Each integration sends data into (ingest) or out of (activation) ODP:
- Ingest – Data is sent into ODP from another system. For example, with the Zendesk integration, ODP ingests customer service ticket data from Zendesk (the data flows from Zendesk into ODP).
- Activation – Data is sent out of ODP to another system. For example, with the Facebook integration, ODP activates audiences by sending them to Facebook for targeted advertising (the data flows from ODP to Facebook).
ODP integrations available in the App Directory
Integration | US | EMEA | APJ | Ingest/Activation | Description |
|---|---|---|---|---|---|
Yes | Yes | Yes | Ingest | Sync your customer data from 6sense to ODP to enrich your customer profiles, reports, and segmentation. | |
Yes | Yes | Yes | Activation | Sync your customer data from ODP to your Adobe Ads account for more precise ad targeting. | |
Yes | Yes | Yes | Activation and Ingest | Sync your customer data between Braze and ODP to enrich your customer profiles, reports, and segmentation. | |
Yes | Yes | Yes | Activation | Sync pre-defined audiences to Criteo for targeted advertising. | |
Yes | Yes | Yes | Ingest | Sync Delighted NPS scores to ODP customer profiles. Imports the last 12 months of data when you configure the integration. | |
Yes | Yes | Yes | Ingest | Sync your customer data from Demandbase to ODP to enrich your customer profiles, reports, and segmentation with company info. | |
Yes | Yes | Yes | Ingest | Collect leads captured by Digioh forms and pop-ups in ODP. | |
Yes | Yes | Yes | Ingest | Collect leads captured by Facebook lead ads in ODP. | |
Yes | Yes | Yes | Ingest | Enrich ODP customer profiles with third-party demographic data from FullContact. | |
Yes | Yes | Yes | Activation | Sync ODP audiences to Google's Ads platform for targeted ad campaigns. | |
Yes | Yes | Yes | Activation | Sync ODP customer attributes to the Gorgias customer profile for service rep visibility. | |
Yes | Yes | Yes | Activation and Ingest | Sync HubSpot contact data and email events to ODP and sync ODP audiences and customer data to HubSpot for targeted and personalized marketing activation. | |
Yes | Yes | Yes | Ingest | Collect leads in ODP that Justuno forms and pop-ups generate. | |
Yes | Yes | Yes | Ingest | Sync Klaviyo email campaign events (send, open, click, spam report, unsubscribe) to ODP. | |
Yes | Yes | Yes | Activation | Sync ODP customers and customer attributes to Klaviyo once per day. | |
Yes | No | No | Ingest | Capture site search data from Klevu on ODP customer profiles. | |
Yes | Yes | Yes | Ingest | Sync LinkedIn Lead Gen Forms data to ODP to use in ODP segmentation and activations. | |
Yes | Yes | Yes | Ingest | Sync LoyaltyLion loyalty data to ODP customer profiles. ODP imports all historical data when you configure the integration. | |
Yes | Yes | Yes | Activation | Sync ODP customer attributes and list data to corresponding customer profiles in Mailchimp. Updates once per day. | |
Yes | Yes | Yes | Activation and Ingest | Sync your customer data between Marketo and ODP to enrich your customer profiles, reports, and segmentation. | |
Yes | No | No | Activation | Sync ODP audiences and customer data into Poplar to target them with well-designed, personalized postcards or letters. | |
Yes | Yes | Yes | Ingest | Collect leads in ODP that Privy forms and pop-ups generate. | |
Yes | Yes | Yes | Ingest | Sync Recharge customer attributes and subscription events into ODP. | |
Yes | Yes | Yes | Activation | Sync audiences from ODP to Salesforce Marketing Cloud (SFMC). | |
Yes | Yes | Yes | Ingest | Sync Salesforce CRM data into ODP to enrich customer profiles. | |
Yes | Yes | Yes | Ingest | Sync email campaign data from SFMC to ODP to enrich customer profiles. | |
Yes | Yes | Yes | Ingest | Sync Shopify blog post data (author, title, date published, and so on) to ODP and track visitor interactions with posts. | |
Yes | No | No | Ingest | Generate Shopify coupon codes from ODP and dynamically assign unique coupon codes to customers. | |
Yes | Yes | Yes | Ingest | Sync Smile.io loyalty data to ODP customer profiles. | |
Yes | Yes | Yes | Activation | Sync ODP customer data to your Snapchat Ads account. | |
SWYM | Yes | Yes | Yes | Ingest | Sync Swym wish list and back-in-stock data to ODP customer profiles. |
Yes | Yes | Yes | Activation | Sync ODP customer email addresses or phone numbers to TikTok for more relevant ad targeting. | |
Yes | Yes | Yes | Ingest | Import Twilio Segment customer data into ODP to enrich customer profiles, reports, and segmentation. | |
Yes | Yes | Yes | Ingest | Sync Yotpo Swell loyalty events and data to ODP customer profiles. | |
Yes | Yes | Yes | Ingest | Sync Yotpo product reviews and ratings data to ODP customer profiles. | |
Yes | Yes | Yes | Ingest | Update customer attributes using ODP campaigns. | |
Yes | No | No | Ingest | Sync to import your pre-generated coupon codes into Optimizely Data Platform (ODP) to use in your campaigns. | |
Yes | No | No | Ingest | Create Zapier zaps to send data into ODP. (Private App) |
ODP integrations with other Optimizely products
Integration | US | EMEA | APJ | Ingest/Activation | Description |
|---|---|---|---|---|---|
Optimizely Content Management System (CMS)Optimizely Content Management System (CMS) | Yes | Yes | Yes | Ingest | Use sample JavaScript from Optimizely CMS to start syncing site behavior, form submissions, and video interactions into ODP. |
Yes | Yes | Yes | Ingest | Sync customers, products, orders, and shopping behavior events to ODP. | |
Optimizely Content IntelligenceOptimizely Content Intelligence | Yes | Yes | Yes | Ingest | Populate your ODP visitor, lead, and customer profiles with the top 3 topic interests generated by Optimizely Content Intelligence. |
Optimizely Feature ExperimentationOptimizely Feature Experimentation | Yes | Yes | Yes | Activation | Use ODP audiences as audiences in Optimizely Feature Experimentation. Reliant on ODP real-time audiences. |
Optimizely Web ExperimentationOptimizely Web Experimentation | Yes | Yes | Yes | Activation | Use ODP audiences as audiences in Optimizely Web Experimentation. Reliant on ODP real-time audiences. |
Yes | Yes | Yes | Activation | Access ODP audiences within Optimizely Content Management System (CMS) visitor groups for dynamic website content. Reliant on ODP real-time audiences. |
CDP audience sync integrations
Optimizely's CDP audience sync environment lets you connect your audiences from your current customer data platform (CDP) into Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System (CMS) audiences.
Integration | US | EMEA | APJ | Ingest/Activation | Description |
|---|---|---|---|---|---|
Yes | Yes | No | Ingest | Import Amplitude audiences into ODP as real-time audiences, then use those audiences in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration. | |
Yes | Yes | Yes | Ingest | Sync customer data and events from your data warehouse into ODP to ensure data consistency. | |
Yes | Yes | Yes | Ingest | Import Mixpanel audiences into ODP as real-time audiences, then use those audiences in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration. | |
Yes | Yes | Yes | Ingest | Import mParticle audiences into ODP as real-time audiences, then use those audiences in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration. | |
Yes | Yes | Yes | Ingest | Import Salesforce Data Cloud audiences into ODP as real-time audiences, then use those audiences in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration. | |
Yes | Yes | Yes | Ingest | Import Tealium AudienceStream audiences into ODP as real-time audiences, then use those audiences in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration. | |
Yes | Yes | Yes | Ingest | Import Twilio Segment Engage audiences into ODP as real-time audiences, then use those audiences in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration. | |
Yes | Yes | Yes | Ingest | Import Zeotap audiences into ODP as real-time audiences, then use those audiences for advanced audience targeting in Optimizely Experimentation or CMS 11 & 12. This is a CDP audience sync integration. |
ODP integrations available in Data Setup > Integrations
Integration | US | EMEA | APJ | Ingest/Activation | Description |
|---|---|---|---|---|---|
Yes | Yes | Yes | Ingest/Activation | Dedicated S3 buckets for data ingest and data activation. | |
Yes | Yes | Yes | Activation | Sync ODP audiences to Facebook Ad Manager for targeted ad campaigns on Facebook and Instagram. | |
Yes | Yes | Yes | Ingest | Install the account JavaScript tag and additional event tags via GTM to sync website data into ODP. | |
Yes | No | No | Ingest | Sync customers, products, orders, and on-site shopping behavior to ODP customer profiles. | |
Yes | No | No | Activation and Ingest | Sync with SendGrid to automatically capture email send, open, and click events for your users. | |
Yes | No | No | Ingest | Sync Zendesk service ticket, NPS events and data to the ODP customer profiles. Imports all history upon install and then updates every 15 minutes. |