CDP audience sync environment
Optimizely's CDP audience sync environment lets you connect your audiences from your current customer data platform (CDP) into Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System (CMS) audiences.
It converts your CDP audiences into ODP real-time audiences so that Optimizely Experimentation or Optimizely Content Management System (CMS) audiences can understand that data.
Currently, you can use the CDP audience sync environment with the following CDPs:
- Amplitude
- Hightouch Audience Sync
- Mixpanel
- mParticle
- Salesforce Data Cloud Audience Sync
- Tealium AudienceStream
- Twilio Segment Engage
- Zeotap
Configure the CDP audience sync environment
- Install your CDP's application in ODP to import your CDP audiences to ODP. See ODP's integration documentationODP's integration documentation for instructions on connecting your desired CDP.
- Configure the integration between ODP and your desired Optimizely product. Now that you have imported your CDP audiences to ODP as real-time audiences, you need to import those real-time audiences to your desired Optimizely product.
- Optimizely Web ExperimentationOptimizely Web Experimentation
Note
You must select a user ID in your CDP that matches the one you use in Optimizely Web Experimentation.
- Optimizely Feature ExperimentationOptimizely Feature Experimentation
- Optimizely Content Management System (CMS) visitor groupsOptimizely Content Management System (CMS) visitor groups
Note
You must select a user ID in your CDP that matches the one you use in CMS visitor groups.
Important
This is a third-party integration and is not an Optimizely subprocessor. See Optimizely's Third-Party Add-Ons & Platform Integration Terms.
- Start running experiments and targeting website content to your CDP audiences using your desired Optimizely product.
- Optimizely Web Experimentation – Use ODP real-time audiences in your Optimizely Web Experimentation experimentsUse ODP real-time audiences in your Optimizely Web Experimentation experiments
- Optimizely Feature Experimentation – Create an Optimizely Feature Experimentation audience using ODP's real-time audiencesCreate an Optimizely Feature Experimentation audience using ODP's real-time audiences
- Optimizely Content Management System (CMS) audiences – Audiences