Third-party integrations
Integrate Microsoft Dynamics CRM
Integrate Microsoft Dynamics 365 (Dataverse) CRM to import your data into Optimizely Data Platform (ODP). This integration maps your Microsoft contacts and leads to ODP customer profiles, and accounts and opportunities to ODP custom objects.
Regional availability of integrations in ODP
The following tables outline the third-party integrations available in Optimizely Data Platform (ODP). Each integration sends data into (ingest) or out of (activation) ODP Ingest – Data is sent into ODP from another system.
Integrate 6sense
Sync your customer data from 6sense to Optimizely Data Platform (ODP) to enrich your customer profiles, reports, and segmentation. This integration sends your customer email addresses from ODP to 6sense using the 6sense API, and 6sense sends back customer attributes for each matching email address.
Integrate Adobe Ads
Sync customer data from Optimizely Data Platform (ODP) to your Adobe Ads account for more precise ad targeting. You only need to complete the instructions in this section if your app consent setting for the API channel is set to Opted Out .
Integrate Amplitude Audience Sync
Import your Amplitude behavioral cohorts into Optimizely Data Platform (ODP) as ODP real-time audiences . You can then use your ODP real-time audiences in other Optimizely products , including Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System (CMS).
Integrate the API and ODP channels
Deliver content or update attributes through a third-party provider with API access using the API and ODP channels. You can add these channels to one-time, behavioral, and transactional campaigns as touchpoints, the same way you would add an email or SMS to your campaign.
Integrate Braze
Sync your Braze customer segments and events to Optimizely Data Platform (ODP) nightly to enrich customer profiles, reports, and segmentation. You can also sync ODP customer data and events to Braze to enrich your Braze customer data and trigger Braze messaging based on customer events in ODP (like opening an email).
Integrate Amazon S3
To integrate Optimizely Data Platform (ODP) with Amazon S3 (AWS), see Import data using Amazon S3 .. /..
Integrate Criteo
Sync audiences of customers from Optimizely Data Platform (ODP) to Criteo based on ODP insights and analytics, which you can then use in Criteo for campaign targeting. You can sync ODP data, such as likelihood to purchase, churn prevention, and discount usage, to Criteo as pre-defined audiences.
Integrate Delighted
Integrate Delighted with Optimizely Data Platform (ODP) to leverage Net Promoter Scores (NPS) in your audiences or as a trigger for conditional campaign content. This integration syncs data from Delighted to ODP.
Integrate Demandbase
Sync your customer data from Demandbase to Optimizely Data Platform (ODP) to enrich your customer profiles, reports, and segmentation with company info. This integration works by sending your customer IP addresses from ODP to Demandbase using the Demandbase API, and Demandbase sends back company info for each matching IP address.
Integrate Facebook Segment Sync
Sync Optimizely Data Platform (ODP) standard audiences to Facebook for use in audience targeting on the desktop news feed, Instagram, and the Facebook Audience Network. This provides an opportunity to reach your customers with promotions outside of emails.
Integrate Facebook Lead Capture
Identify and collect leads in Optimizely Data Platform (ODP) generated by your brand’s Facebook ads. You can then target them with omnichannel messages that push customers further down the funnel to purchase.
Integrate FullContact
Sync your customer data from FullContact to Optimizely Data Platform (ODP) to identify anonymous website visitors, enrich anonymous, new, and existing customers with actionable insights, and maintain full compliance with customized personally identifiable information (PII) protection through the FullContact Private Identity Cloud. Recognize and store anonymous website visitors in ODP in real-time, for use in audiences and activations (formerly called campaigns).
Integrate Google Audience Sync
Automatically sync an Optimizely Data Platform (ODP) standard audience into the Google Ads platform. Customers who have an email associated with them are eligible for this integration.
Integrate Google Tag Manager (GTM)
To integrate Optimizely Data Platform (ODP) with Google Tag Manager (GTM), see Implement the tag using GTM .. /..
Integrate Gorgias Sync
Enrich your customer interactions in Gorgias with Optimizely Data Platform (ODP) insights and observations . Provide your customer support team with relevant customer data, including order likelihood, discount usage, total revenue, and more, right next to a customer’s support ticket.
Integrate Hightouch Audience Sync
Hightouch is a composable customer data platform (CDP) that connects your data warehouse directly to the tools your teams use. By automatically syncing customer data and events from your data warehouse into Optimizely Data Platform (ODP), you can ensure data consistency, as data is no longer flowing in from multiple sources in different formats.
Integrate HubSpot
Sync your HubSpot contact data and email events (sends, opens, clicks) to Optimizely Data Platform (ODP). You can also sync your ODP audiences and customer data to HubSpot for email and workflow targeting and customer profile data enrichment.
Integrate Klaviyo
The Optimizely Data Platform (ODP) integration with Klaviyo adds your customer and email activity data to ODP. ODP automatically captures email send, open, and click events, along with onsite sessions for your customers, while also synchronizing ODP insights and observations back to Klaviyo regularly.
Integrate Klevu
This integration lets you make your search data actionable and useful. Klevu captures keywords that your site visitors search, and Optimizely Data Platform’s (ODP's) integration lets you synchronize those keywords and use them in campaigns.
Integrate LinkedIn Lead Gen
The LinkedIn Lead Gen app in Optimizely Data Platform (ODP) lets you sync your LinkedIn Lead Gen Forms submissions to ODP to generate and manage leads using ODP segmentation and activations. Link your LinkedIn Ads account to ODP with a few clicks, use the in-line field mapping feature to map LinkedIn fields to ODP customer fields, and connect your LinkedIn Lead Gen Forms to ODP lists (optional).
Integrate LoyaltyLion
You can sync customer loyalty data, like points earned, points used, and date joined, into Optimizely Data Platform (ODP) for advanced segmentation and dynamic content creation. Integrating LoyaltyLion gives you the following value and benefits.
Integrate Lytics Audience Sync App
Import your Lytics audiences into Optimizely Data Platform (ODP) as real-time audiences. You can use these audiences across different Optimizely products, such as Optimizely Web Experimentation, Feature Experimentation, and Content Management System (CMS) Visitor Groups.
Integrate Magento v2
The Optimizely Data Platform (ODP) and Magento v2 integration allows you to import and actively sync customer, order, product, and web data collected in Magento v2 into ODP. What data is integrated?
Integrate Mailchimp
Use the Optimizely Data Platform (ODP) integration with Mailchimp to sync your customer and email activity data with ODP. ODP automatically captures all email send, open, and click events for your customers and syncs insights and observations back to Mailchimp regularly.
Integrate Marketo
Sync your customer data from Marketo to Optimizely Data Platform (ODP) to enrich your customer profiles, reports, and segmentation with Marketo lead record data, email activities, form submissions, program member statuses, and cookies. You can also sync ODP audiences and customer attributes to Marketo lists to power your Marketo automation and personalization strategy.
Integrate Mixpanel
Import your Mixpanel audiences to Optimizely Data Platform (ODP) as real-time audiences. Then, use those real-time audiences in Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups.
Integrate mParticle Segment Sync
Import your mParticle audiences into Optimizely Data Platform (ODP) and use them in the ODP real-time audience builder. You can then use your ODP real-time audiences in other Optimizely product https //support.
Integrate Poplar
You can add a direct mail channel to your campaigns with Poplar. This integration lets you expand your omnichannel approach and get your message across to your customers in a tangible form.
Integrate Privy
The integration sends your Privy customer data to Optimizely Data Platform (ODP). When a contact signs up in Privy, the integration displays their email, first name, and last name in ODP.
Integrate ReCharge
You can integrate ReCharge with Optimizely Data Platform (ODP) to group your shoppers, personalize your content, and trigger your campaigns. The values and benefits of integrating ReCharge are as follows Provide preview opportunities to subscribers whose next charge is scheduled in the near future and encourage them to purchase add-on products with their upcoming order.
Integrate Salesforce CRM Sync
Sync your Salesforce CRM data to Optimizely Data Platform (ODP) to enrich customer profiles and power segmentation, AI, and reporting. After you set up this integration, you can configure an ODP activation to sync data from ODP to Salesforce CRM.
Integrate Salesforce Data Cloud Audience Sync
Sync Salesforce Data Cloud segments to Optimizely Data Platform (ODP) as lists that are automatically added to real-time segments. The lists capture your Salesforce audience subscribers and unsubscribers, and identify the customer by the ID you choose in Salesforce.
Integrate Salesforce Marketing Cloud Audience Sync
Use the Salesforce Audience Sync integration to sync audiences from Optimizely Data Platform (ODP) to a Salesforce Marketing Cloud (SFMC) data extension. You can make this a recurring sync or a one-time sync .
Integrate Salesforce Marketing Cloud Campaign Data Sync
Sync your Salesforce Marketing Cloud (SFMC) email campaign data to Optimizely Data Platform (ODP) to enrich customer profiles and power segmentation, AI, and reporting. In your SFMC account Expand the username drop-down list and select Setup .
Integrate SendGrid
SendGrid is a transactional email service provider. When integrated, Optimizely Data Platform (ODP) automatically captures email send, open, and click events for your users.
Integrate Shopify API
Sync your Shopify customer, product, and order data to Optimizely Data Platform (ODP) for personalized marketing campaigns by maintaining consistent consent management across both platforms. Go to your Shopify Marketplace Connect app and search for Optimizely Data Platform .
Integrate Shopify Blog Sync
The Shopify Blog Sync app lets you sync posts from your Shopify-hosted blog to and track page view events in the Optimizely Data Platform (ODP). You can leverage this app to create dynamic content in your campaigns that displays your blogs and drives customer engagement.
Integrate Shopify discount codes
This integration lets you import your coupon codes from Shopify to use in Optimizely Data Platform (ODP). You can use different coupon codes for various campaigns and audiences and assign a unique code based on a customer attribute.
Integrate Smile.io
You can add to your customer profiles by syncing customer loyalty data, like points balance, loyalty tier, and date joined, into Optimizely Data Platform (ODP). Use data from Smile.
Integrate Snapchat Audience Sync
The Snapchat Audience Sync integration allows you to sync customer data from Optimizely Data Platform (ODP) to your Snapchat ad account for more precise campaign targeting. You only need to complete the instructions in this section if your app consent setting for the API channel is set to Opted Out .
Integrate SWYM
Sync your data from Swym to Optimizely Data Platform (ODP) to personalize your customer engagement based on individual shopping journeys. Send automatic Wishlist reminder emails.
Integrate Tealium
Import your Tealium AudienceStream audiences to Optimizely Data Platform (ODP) as real-time audiences. Then use those real-time audiences in Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups.
Integrate TikTok Audience Sync
Sync customer email addresses or phone numbers from Optimizely Data Platform (ODP) to TikTok for more relevant ad targeting in TikTok. TikTok account ODP account You only need to complete the instructions in this section if your app consent setting for the API channel is set to Opted Out .
Integrate Twilio Segment Engage audiences
Connect your Twilio Segment Engage audiences to Optimizely Data Platform (ODP) for advanced audience targeting with Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System (CMS) visitor groups. After you complete the setup below, this integration syncs your Twilio Segment Engage audience updates to ODP in near real-time.
Integrate Twilio Segment Optimizely Data Platform destination
Sync your Twilio Segment customer data to ODP for real-time segmentation, reporting, and to enrich customer profiles in ODP. After you set up your Optimizely Data Platform destination, Segment syncs your customer data to ODP in near real-time.
Integrate Yotpo Ratings & Reviews
Sync data from Yotpo Ratings & Reviews to Optimizely Data Platform (ODP) to create and update ODP profiles with product review activities. You can use this data to improve segmentation, personalization, and reporting insights.
Integrate Yotpo Swell
You can sync Yotpo Swell loyalty events and data to Optimizely Data Platform (ODP) customer profiles to increase brand awareness and customer loyalty. You can offer the following benefits by syncing Yotpo Swell to ODP Augment customer records with attributes like Loyalty Points Balance and Loyalty Tier Create personalized content that uses the customer's current Loyalty Points Balance or Loyalty Tier Remind your customers to share their referral link to earn points Notify customers that their shared referral link has not been claimed Notify customers that they have achieved a new Loyalty Tier and drive them to your website to claim rewards, or that they have lost a Loyalty Tier and provide actions to earn the tier back Reward customers with birthday offers Remind customers that they have unused Loyalty Points that are expiring soon An active paid subscription to Yotpo Loyalty (also known as Swell or Yotpo Swell) And ODP account The ODP Yotpo app does not currently import Ratings and Reviews.
Integrate Zapier
The integration lets you connect Optimizely Data Platform (ODP) with various other applications through Zapier. The Zapier integration is currently available by invitation only and can be accessed here https //zapier.
Integrate Zapp Unique Coupon Upload
This integration lets you import your pre-generated coupon codes into Optimizely Data Platform (ODP) to use in your campaigns. You can use different coupon codes for various campaigns and audiences.
Integrate Zendesk
The Optimizely Data Platform (ODP) integration with Zendesk sends your customer engagement data, including support tickets and satisfaction surveys, to ODP for additional segmentation and personalization options within ODP campaigns. You can send the following available data Customer data – Customers from Zendesk, including attributes such as the name, email, organization of the user, user time zone, and language associated with the customer.
Integrate Zeotap Segment Sync
Import your Zeotap Journey workflows to Optimizely Data Platform (ODP) as real-time audiences in Optimizely Web Experimentation and Optimizely Feature Experimentation. Zeotap customer data platform (CDP) account with access to Journey Optimizely Web Experimentation or Optimizely Feature Experimentation account Configure real-time audiences for Optimizely Web Experimentation or Optimizely Feature Experimentation Optimizely Web Experimentation Feature Experimentation Map the same Visitor ID you use in your Optimizely Web Experimentation or Optimizely Feature Experimentation account to the Optimizely ID field in Zeotap After you configure the Zeotap Segment Sync integration in ODP You can select Optimizely as a Zeotap Journey destination.