Integrate LoyaltyLion

2 min

Note

The terms audiences and segments are interchangeable. Optimizely has updated all segments to audiences on the Audiences page and is updating the UI on other pages. See Understand audiences to get information on audiences.

You can sync customer loyalty data, like points earned, points used, and date joined, into Optimizely Data Platform (ODP) for advanced segmentation and dynamic content creation.

Integrating LoyaltyLion gives you the following value and benefits.

Identify customers who are not yet members of your loyalty program, then segment your top customers in that group. Target them with messaging to convert them into loyalty members.

Create an audience of customers who have earned any loyalty points and exclude them from Cart Abandonment campaigns that encourage purchasing with a discount offer.

Use ODP's Churn Prevention feature to judge loyalty members who have not engaged with your brand in some time and slipped into the Winback zone.

Segment your loyalty members based on tiers and target them with relevant messaging.

Configure LoyaltyLion

Authorize connection

Go to ODP's Data Setup > App Directory > LoyaltyLion > Settings > Authorize.

Select a LoyaltyLion program to connect with ODP then click Continue.

Start historical sync

After authorizing the connection, return to the Loyalty Lion integration in the App Directory.

Go to Settings > Configuration > Start Historical Sync. This pulls contacts from LoyaltyLion and add or update existing ones in ODP.

The integration updates data nightly in ODP.

Start creating audiences in ODP using LoyaltyLion attributes.