Integrate Criteo
Note
The terms audiences and segments are interchangeable. Optimizely has updated all segments to audiences on the Audiences page and is updating the UI on other pages. See Understand audiences to get information on audiences.
Sync audiences of customers from Optimizely Data Platform (ODP) to Criteo based on ODP insights and analytics, which you can then use in Criteo for campaign targeting.
You can sync ODP data, such as likelihood to purchase, churn prevention, and discount usage, to Criteo as pre-defined audiences.
- Order Likelihood – Syncs four audiences for different likelihoods to purchase in the next six weeks (Unlikely, Likely, Very Likely, Extremely Likely).
- Winback – Syncs three audiences for churn prevention (Engaged, Winback, Churned).
- Discount Usage – Syncs three audiences for discount usage (Always, Sometimes, Never).
You may select any of these categories to send when you configure the integration and change them at any time.
Note
Deleting an audience from your settings does not remove the field or data on Criteo. You must delete the corresponding field and data yourself in Criteo.
Data syncs every night for all customers in ODP with an email. Audiences show in Criteo as "ODP".
You can use ODP audiences to generate look-alike models in Criteo. You can also manually sync custom ODP audiences by creating the audience you want to target, applying that audience to filter your customer profiles, and exporting the email addresses belonging to that audience. Manually update this audience in Criteo to capture ongoing changes.
Enable the integration
- Go to Data Setup > App Directory.
- Select the Criteo Audience Sync app.
- Click Install App.
- Click Authorize in the Authenticate section on the Settings tab and follow the prompts to log in to Criteo. After you authenticate, you are redirected back to the Criteo Audience Sync app in ODP.
- Expand the Configuration section. Toggle the types of audiences to sync from ODP to Criteo.
- Click Save. You must save even if you do not make changes to the defaults.
- Click Start Initial Import to start an immediate sync or wait until the app syncs automatically overnight. You can come back to this page at any time to make changes to the app configuration.