Integrate Tealium

5 min

Note

The terms audiences and segments are interchangeable. Optimizely has updated all segments to audiences on the Audiences page and is updating the UI on other pages. See Understand audiences to get information on audiences.

Import your Tealium AudienceStream audiences to Optimizely Data Platform (ODP) as real-time audiences. Then use those real-time audiences in Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups.

Considerations

This integration leverages Tealium’s Optimizely Data Platform Connector to sync your Tealium audiences to ODP, where ODP converts the audiences to real-time audiences.

You can select your preferred customer identifier in Tealium to pass to ODP.

Audience changes are reflected in real-time.

Prerequisites

Tealium account

ODP account

Optimizely Web Experimentation, Optimizely Feature Experimentation, or CMS 11 or 12 account

Enable the integration

Go to the ODP App Directory.

Select the Tealium app.

Click Install App.

Copy the URL, Username, and Password from the Settings tab for use in the Optimizely Data Platform Connector setup in Tealium.

Configure the connector and actions in Tealium

When configuring the Optimizely Data Platform Connector in Tealium, paste the URL, Username, and Password you copied from the app in ODP (see step four).

Then configure two actions for the Optimizely Data Platform Connector:

Add user to audience – Adds users to your ODP real-time audience when they join your Tealium audience.

Remove user from audience – Removes users from your ODP real-time audience who have left your Tealium audience.

Refer to Tealium's documentation on the Optimizely Data Platform Connector.

Note

When configuring your connector in Tealium, ensure the audience ID starts with a letter. If you want your Tealium audience to create a new audience in ODP, ensure your audience ID is unique to any other audiences you have connected.

Use your Tealium audiences in other Optimizely products

You must configure the ODP integration with your desired Optimizely product before you can access your Tealium audiences in other Optimizely products.

Optimizely Web ExperimentationOptimizely Web Experimentation

Optimizely Feature ExperimentationOptimizely Feature Experimentation

CMS visitor groups

Access your Tealium audience in Optimizely Experimentation

To access your Tealium audience in Optimizely Web Experimentation or Optimizely Feature Experimentation:

In Optimizely Experimentation, go to the Audiences page.

Edit an audience or click Create New Audience.

Expand Real-Time Segments, then drag and drop the Custom Segments condition into the Audience Conditions section.

Expand the Custom Segments drop-down list and select the audience you connected from Tealium.

Click Save Audience.

Now you can add this audience to an experiment.