Integrate Adobe Ads
4 min
Note
The terms audiences and segments are interchangeable. Optimizely has updated all segments to audiences on the Audiences page and is updating the UI on other pages. See Understand audiences to get information on audiences.
Sync customer data from Optimizely Data Platform (ODP) to your Adobe Ads account for more precise ad targeting.
Update API app consent setting
You only need to complete the instructions in this section if your app consent setting for the API channel is set to Opted Out. This setting must be set to Opted In for this app to successfully send data.
- Go to Settings > App Consent Settings in ODP.
- Set the Api app's Default Consent to Opted In.
- Click Update Consent in the confirmation prompt.
Enable the integration
- Go to Data Setup > App Directory in ODP.
- Select the Adobe Ads app.
- Click Install App.
- Enter your Source Key and Account Token from Adobe on the Settings tab.
- Click Save.
Sync data from ODP to Adobe
- Go to Activations > Overview.
- Click Create New Campaign.
- Click One-Time to sync your customer data once. To set up an automated, recurring sync, click Behavioral.
- Click Create From Scratch.
- Enter a name for your campaign (for example, Adobe Audience Sync).
- Select your desired segment and click Apply or click Create New Segment, select your desired audience conditions, and click Save.
- (Optional) Adjust the Enrollment Rules.
- Expand Touchpoints.
- Click to edit Touchpoint 1 and select Adobe Ads.
- Complete the following fields in the Configure section:
- Segment Name – Enter the name of the audience that you want to display in Adobe. For example, VIP Shoppers.
- Segment Description – Enter a brief description of the audience. For example, People who have spent > $100.
- Retention – Enter the number of days you want the customer profiles that sync from ODP to remain in this audience in Adobe. For example, 60.
- Click Save and then click your activation name in the breadcrumb trail.
- Click Select start time and schedule in the Touchpoints section.
- For a recurring sync (behavioral campaign), complete the following settings, then click Apply:
- Recurring or Continuous – Select Recurring.
- Start Date – Enter the date you want to send the data to Adobe.
- End – Defaults to Never. If you want to end the Adobe data sync on a specific date, set that here.
- Repeats – Set to Daily.
- Repeat Every – Set to 1 day.
- Timing – Enter the time you want to send the data to Adobe.
- Time Zone – Select the time zone in which you want to send this data.
- For a one-time sync (one-time campaign), complete the following settings, then click Apply:
- Send Date – Enter the date you want to send the data to Adobe.
- Send Time – Enter the time you want to send the data to Adobe.
- Time Zone – Select the time zone in which you want to send this data.
- Click Apply.
- Click Save and then click Go Live. Your sync starts at your designated start date and time.
Troubleshoot the data sync
To ensure data is syncing as expected from ODP to Adobe:
- Go to Settings > Event Inspector in ODP.
- Click Start Inspector. A number displays next to Refresh when data is available in the inspector.
- Click Refresh to view the data. The raw data that ODP sends Adobe displays.
- Click View Details to see the formatted version of that raw data.
Each data sync is also logged in the ODP activity log:
- Go to Account Settings > Activity Log.
- Filter the categories by adobe.
- Click View Details for a formatted view of the log details, including the number of matches.