Social platform capabilities

5 min

Optimizely Content Marketing Platform (CMP) integrates the following social platforms to publish content to your audiences.

Facebook

Integration – Native; enter account credentials

Account type – Page only (admin)

Create a post – Yes

Publish – Yes

Edit and re-publish – No

Schedule – Yes

Images – Yes

Video – Yes

@mention – No

Organic content – Yes

Paid content (ads) – No

Targeting – Yes

Social listening (Analytics, comments) – No

Hootsuite

Integration – Feed: connect the feed to the Hootsuite Syndicator app

Account type – n/a

Create a post – Yes

Publish – Sends content to Hootsuite for publishing.

Edit and re-publish – No

Schedule – No

Images – Yes

Video – Yes

@mention – No

Organic content – Yes

Paid content (ads) – No

Targeting – No

Social listening (Analytics, comments) – No

Instagram

Integration – Native; enter account credentials

Account type – Any account

Create a post – Yes

Publish – Sends content to the creator of the article.

Edit and re-publish – No

Schedule – No

Images – Yes

Video – Yes

@mention – Yes

Organic content – Yes

Paid content (ads) – No

Targeting – No

Social listening (Analytics, comments) – No

LinkedIn

Integration – Native; enter account credentials

Account type – Page only (admin)

Create a post – Yes

Publish – Yes

Edit and re-publish – No

Schedule – Yes

Images – Yes

Video – No

@mention – No

Organic content – Yes

Paid content (ads) – No

Targeting – Yes

Social listening (Analytics, comments) – No

Twitter

Integration – Native; enter account credentials

Account type – Any account

Create a post – Yes

Publish – Yes

Edit and re-publish – No

Schedule – Yes

Images – Yes

Video – Yes

@mention – Yes

Organic content – Yes

Paid content (ads) – No

Targeting – Yes

Social listening (Analytics, comments) – No

YouTube

Integration – Native; enter account credentials

Account type – Any account (owner or manager)

Create a post – Yes

Publish – Yes

Edit and re-publish – No

Schedule – Yes

Images – Yes

Video – Yes

@mention – No

Organic content – Yes

Paid content (ads) – No

Targeting – No

Social listening (Analytics, comments) – No