Publish to LinkedIn
2 min
After you integrate with LinkedIn, you can build posts in Optimizely Content Marketing Platform (CMP), approve them for publication, and immediately share them.
- Go to a task and select the Publishing tab.
- Click Add Channel and select your LinkedIn account.
- Edit the details for your post, including the text and images. You can add up to nine images from the Marketplace, library, current task, or your device. You cannot upload videos. If you have an article for publishing in your task, it populates the form.
- View the preview to see how your post will look.
- (Optional) Toggle on Target Audience to select an audience of at least 300 people based on Continent and Country, Company Size, Industry, Job Function, and Seniority.
- (Optional) Set a URL tracking parameter to identify where your ad traffic is coming from and which ads helped drive a conversion if you post an article link. The option displays if the task has an article that is being published to WordPress, has a canonical URL supplied at the article level, or if a URL is typed directly into the widget content window. You can add the campaign source, medium, name, term, and content from the default form. A preview of the URL displays at the bottom. You can also enter custom parameters in the Custom tab.
- (Optional) Click Schedule for Later to set a scheduled date and time to publish the post. Otherwise, CMP publishes the post when you complete the task.
- Click Save.