Integrate Sprout Social
3 min
Important
This is a custom solution. Contact your Customer Success Manager to discuss scoping.
Simplify the process of managing your social media campaigns when you integrate Optimizely Content Marketing Platform (CMP) and Sprout Social. You can seamlessly publish draft social media posts from CMP directly to your Sprout Social profiles and streamline your content publishing workflows.
Key features
- Publish Draft Posts – Publish draft posts to any connected social profile in Sprout Social directly from Optimizely CMP.
- Transfer Post Copy and Assets – Transfer your social post copy, asset (image or video), and select your desired social profiles from within the platform.
- Task-Based Publishing – Publish posts directly from tasks within Optimizely CMP.
Set up the Sprout Social integration
Use the following steps to set up the integration between CMP and Sprout Social.
- An Optimizely Solutions Consultant installs the integration for you in your CMP instance. This ensures the necessary components are in place for a smooth setup.
- After the integration is installed, enter your Sprout API Key in the CMP settings. You can optionally enter a value for Optimizely tag in Sprout Social, which tags posts coming from Optimizely, letting you filter and manage your posts more effectively in Sprout Social.
- Set up your post template and workflow. Your Optimizely Solutions Consultant will work with you to configure the Sprout Social Post Template to include the structured content template with the proper fields. Then you can assign the template to your desired workflows. Also, Optimizely will help you configure your Optimizely CMP workflows to ensure all posts are published to Sprout Social as drafts, ready for your review and approval before going live.