Integrate Instagram
Connect your organization’s Instagram account to Optimizely Content Marketing Platform (CMP) to streamline your social media publishing efforts.
Note
While the V2 integration lets you publish directly to Instagram, the Legacy integration does not. For this reason, Optimizely recommends using the V2 integration.
V2 Instagram integration
Prerequisites
- Business administration account for a Facebook page
- A business account on Instagram connected to Facebook
Connect your account
- Select your avatar > Social Accounts.
- Scroll to Instagram V2 Accounts and click Sync Instagram V2 Account. A Facebook log-in page opens in another tab.
- Log in to the Facebook business account connected to your Instagram account. See Instagram's documentation to add a Facebook business account to your Instagram.
- Click Continue as... to connect your account. If the wrong account displays, click Log in to another account.
- Click Get Started to connect your Instagram account. If it is not currently a business account, Facebook prompts you to convert it.
- Enter the phone number, username, or email associated with the account then enter the password. Click Log in.
- Enter the security code sent to your email from Instagram. Click Continue.
Your account displays when connected.
You can now use this integration to publish directly to Instagram. See Publish to Instagram.
Enable and disable your Instagram connection
- Click your avatar and go to Social Accounts > Instagram V2 Accounts.
- Click the toggle to Enable or Disable the account.
Legacy Instagram integration
- Select your avatar > Social Accounts.
- Scroll to Instagram Basic Accounts and click Add an Instagram account. You can enter an email address for Optimizely to send you images.
- Authorize your account to the CMP with your username and password.
Your Instagram account becomes connected and displays in the Instagram section of the Settings page.
Note
In CMP, you can find or edit, centralize, collaborate, and approve your caption or image, and then on publish, the image and caption are emailed to the Instagram user who has the app loaded on their phone.
Enable, disable, or delete your Instagram account
Go to Social accounts > Instagram.
- Use the toggle switch to enable or disable a social account in the CMP.
- Click Delete (icon) to delete an Instagram account. A dialog box displays to confirm that you are willing to delete previously scheduled social posts; deletion of the channel deletes those posts and results in publishing failures.
