Idea Lab overview

Idea Lab lets you create and discover content that resonates with your audience. Idea Lab uses SEO and social share data to give you recommendations and insights, rank high in search results, answer relevant questions people are asking, and build an audience more likely to convert.

See Explore competitive domains for information about getting the most out of Idea Lab.

See Metrics glossary for a better understanding of the metrics that can help you make informed decisions.

Click Idea Lab in the left-hand sidebar. The Keywords with the Greatest Opportunity section displays.

Your programs' targeted keywords display key metrics for keywords. Click a keyword to research deeper by searching a topic.

To explore a topic, select Topic and the country you want, and enter a topic. To explore a domain, select Domain and enter a domain.

Click Manage Keywords to set targeted keywords from the Strategy page. (You also can access the Strategy page from your avatar menu.)

After you add your targeted keywords, the Idea Lab home page is populated with recommended additional keywords that offer the best opportunity to rank higher in searches and drive traffic. CMP calculates the opportunity ranking for these keywords from the search volume and CPC data.

Click a keyword to explore it with a topic search. The option menu (...) displays the following options.

Set competitor domains in the Keyword Rank Analysis section.

Go to Strategy page > Competitor Information section to set up competitor domains. Enter the name and URL of up to 4 competitor domains. Also, ensure that you set up your domain.

After set up, you can view the Keyword Rank Analysis table for a snapshot of how you rank for certain keywords against your competitors.