Create cards
Efficiency Dashboards in Optimizely Content Marketing Platform (CMP) let you create customized cards to see the data you want.
Card types
You can use Efficiency Dashboards with the following card types:
- Tasks by Status – Visualize a set of tasks by their status. For example, Show me the status of all the blog post tasks in our Back-To-School Campaign or Show me the status of all of the tasks in the month of May.
- Tasks Completed – Visualize a set of tasks that are completed. For example, Show me all the tasks that we completed in Q1 2024 or Show me all the landing pages we launched in the EMEA region in 2024.
- Step Lead Time – Visualize what steps slow down your workflows.
- Task On-Time Performance – Visualize a set of tasks by the percent (%) of time they are completed by their due date. For example, How often are our NA tasks completed on time? or How often are we on time for 2025?
- Task Lead Time – Visualize the average time to complete tasks or content. For example, Show me how long white paper tasks stay open in the system on average or Show me how long Bob's tasks stay open on average.
- Campaigns by Status – Visualize campaign performance by status.
- Campaign Lead Time – Visualize how long campaigns take to complete.
- Work Requests by Status – Visualize workflow trends by request status.
Configure a card
When you select a card for a use case, you can configure the card's Group By, Pivot By, and Filter values.
- Group by – Determines what is on the X axis of the chart. For example, grouping by Campaign shows bars on a bar chart (or line for a line chart) for each campaign in the system.
- Pivot by – Splits a bar or line into its component parts. If you group by campaign and then pivot by status, you get a bar chart split into component bars that are split by status.
- Filters – Limits the scope of the Y axis count or the number of items displayed on the X axis. For example, you can filter for specific campaigns to limit the number of bars on the chart, or filter by a particular region to limit the count on a bar or line. You can filter further with Filter Groups. For example, you can filter by multiple fields grouped with an "OR" (like North America OR EMEA OR Asia) and by a date.
You can group by and filter on the following values:
- Campaigns
- Fields
- Users
- Teams
- Time Period
- Filter By
- Created At
- Due Date
- Last Updated
- Date Closed/Completed
- Group By
- Period (Day, Week, Month, Quarter, and Year)
Task-based cards (Tasks by Status, Tasks Completed, Task On-Time Performance, and Task Lead Time) support Due Date as a Group by, Pivot by, and Filter value. Like the other date fields, you can group by Due Date at Day, Week, Month, Quarter, or Year granularities. This helps users easily analyze workload or performance trends against deadlines.
Work Requests by Status cards support two additional Group by, Pivot by, and Filter values, Template and Assignee. This lets you narrow the status breakdown to a specific work request template (like Creative Brief or Campaign Request) or for specific work request assignees.
Note
A work request can have more than one assignee. When you group or pivot by Assignee, a request with multiple assignees is counted once under each assignee, so totals across assignee buckets can be higher than the total number of Work Requests. For example, a request assigned to both Alice and Bob adds 1 to Alice's count and 1 to Bob's count.
Example
For example, if you select the On-Time Performance card, you can see what the on-time performance is for tasks, grouped by Month, pivoted by Campaigns, and filtered to Content type Is Blog and Creation date Is after 1 Quarter ago.
You can also use the Settings icon on the chart to change the Plot Options, such as the Display Limit. These options vary, depending on the type of chart you choose.
Example: Tasks by region
- Click Add Card and select Tasks Completed.
- Name the card Tasks by region.
- Select Region for Group by. You can also search for it.
- Click the Settings icon to change the Display Limit. For example, choose 30. Click off of it to close the settings panel.
The chart automatically shows all tasks completed by region for all time. Continue with the following steps to add a filter.
- Click Add Filter and add a filter for Creation Date, such as Creation Date Is after 0 years ago.
- Click Add New Group and add a filter for Content type, such as Content type Is Blog.
- Click Add Filter and add another filter for Content type, such as Content type Is eBook.
- Change All of the following to Any of the following. This means the chart displays tasks completed by region within the last year, whether the content type was a blog or an ebook.
- Click the chart to see the changes.
- Click Save to save the card to your dashboard.
Example: Content type lead time
- Click Add Card and select Lead Time.
- Name the card Content Type Lead Time.
- Select Quarter for Group by. For a line chart, you always want to group by time periods.
- Select Content type for Pivot by.
- Click the chart to see the changes.
- Click Save.