SAP CRM
Introduction to SAP CRM integration
The SAP CRM integration lets you transfer B2B and B2C contacts, as well as bounces and unsubscribes to Optimizely Campaign, to keep marketing permissions up to date. The integration is designed to work with the standard version of SAP CRM.
How the SAP CRM integration works
The SAP CRM integration uses the CSV format for file exchange. Contacts in SAP CRM are exported as CSV files and transferred to Optimizely via SFTP.
Exporting contacts from SAP CRM
This topic describes how to set up the SAP CRM integration for exporting contacts to Optimizely Campaign, after installing the integration. Set up a segment model that filters contacts with marketing permission for transfer to Optimizely Campaign.
Importing response data to SAP CRM
This topic describes how to import response data to SAP CRM, when using the integration with Optimizely Campaign. The Response Processor program included with the integration imports the CSV file with bounces and unsubscribes, after you have transferred the file from the Optimizely server to your server.