Opt-in
Overview and legal basis of opt-in processes
Opt-in methods serve for registering new recipients in Optimizely Campaign. Senders of advertising messages need traceable consent from the recipients to advertise in a legally secure manner.
Creation and management of opt-in processes
In Optimizely Campaign, opt-in processes are campaigns of the type confirmation . The process usually starts with a potential new recipient filling out a special form on a website.
Subscribe and unsubscribe forms
With subscribe and unsubscribe forms on websites, potential recipients can start opt-in or unsubscribe processes for themselves. Websibes with subscribe or unsubscribe forms should be as simple as possible, ideally there should be no need to scroll.
Best practices for contact acquisition
Use contacts who actively signed up to receive your promotional messages. This is legally required and provides the best delivery rates, as you would expect the best user engagement from them.
Opt-in process FAQ
1\. How do I explain the additional steps to new subscribers when they sign up for the newsletter?