Introduction to countdown timers

The countdown timer lets you increase your recipients’ attention and conversion rates by counting down the time until your offer runs out.

The countdown timer displays the number of days, minutes, hours and seconds currently remaining on an offer, regardless of when a recipient opens your newsletter. The countdown timer is dynamic, agile and flexible. You can customize the timer and the graphic layout.

The following topics describe how to graphically design offers with a countdown timers and incorporate them into your messages. If you encounter problems, see Troubleshooting countdown timers.