E-Commerce integration guide
Introduction to e-commerce integration guide
This section provides an introduction to working with Optimizely Campaign, and integrations with e-commerce systems. Using Optimizely Campaign, you can register advertising consents for receiving newsletters in your e-commerce system, send transactional mails, and import product data and use it for mailings.
Managing opt-ins
Let your customers subscribe for or unsubscribe of newsletters in your web shop. The data, which includes not only the email address but also other customer data such as name, address or areas of interest, is written in fields of the Optimizely Campaign recipient list.
Sending transactional mails
You can send transactional mails using the HTTP API operation sentransactionmail . The recipient's email address is specified with the bmrecipientId parameter and the transactional mail to be sent is defined with the bmMailingId parameter.
Importing product data
Using the content interface , you can import the product catalog of your web shop directly into Optimizely Campaign. The products contained in the catalog are available when you create a mailing.