Pre-header
2 Articles
Introduction to the pre-header
4 min
Updated07 Aug 2026
The pre-header is the first text part of a newsletter, positioned above the content. In most cases, the pre-header presents a link similar to If this message is not displayed correctly, click here , which redirects to the online version of the newsletter.
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Setting up a pre-header for emails
5 min
Updated07 Aug 2026
If a subscriber clicks the link to the online version or reloads the newsletter images (that is, right-mouse clicks the blocked images), these steps may result in a premature closing of the newsletter by deleting it or marking it spam. During the first weeks of subscription, use a pre-header to ask recipients to add your mailing address to their email address book.
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