Email Product Recommendations
Optimizely Email Recommendations
Email Recommendations enrich a campaign by adding personalized product or content suggestions to the email template. Also, marketers can construct the entire email around personalized products or content suggestions for the ultimate 1-to-1 email communication.
Create an Optimizely Email Product Recommendations campaign
Optimizely Email Product Recommendations lets you deliver product recommendations to customers by email. To create an Email Product Recommendations campaign Go to Configuration > Email Product Recommendations .
Email Product Recommendations strategies
The following list shows Optimizely Email Product Recommendations strategies. Abandoned basket products – Shows products added to the basket but not purchased.
Example Optimizely Email Product Recommendations campaigns
This section lists examples of Optimizely Email Product Recommendations strategy stacks for various email campaigns. Selection of personalized products for use in BAU newsletters Abandoned basket products Recently viewed products Recommendations based on abandoned basket Popular products based on recent views Cross-sells from previous purchases and views Popular products based on previous purchases and views Best sellers by conversion (last 90 days) Other merchandising strategies or Fallback product set Selection of personalized products for use in welcome emails Cross-sells from previous purchases and views Popular products based on previous purchases and views Recently viewed products Newly discounted products from viewing history Abandoned basket products Recommendations based on abandoned basket Best sellers by revenue per product view (last 90 days) Other merchandising strategies or Fallback product set Selection of personalized recommended products for use in Abandoned Basket emails Recommendations based on abandoned basket Cross-sells from previous purchases and views Popular co-purchased products Newly discounted products from viewing history Popular products from categories related to previous purchases Recently viewed products Best sellers by conversion (last 90 days) Selection of personalized products for use in order updates or cross-sell emails sent to users who have purchased on the site Cross-sells from previous purchases and views Popular co-purchased products Newly discounted products from viewing history Popular products based on previous purchases and views Co-purchased products based on previous purchases Popular products from categories related to previous purchases Marketing emails and newsletters Weekly or monthly newsletters Show a selection of products to the customer based on the following strategies Abandoned basket products Recently viewed products Recommendations based on abandoned basket Cross-sells from previous purchases and views Popular products based on previous purchases and views If the customer is new to the site (that is, does not have enough behavior tracked by Optimizely), the customer is presented with best trending items on the site and best sellers based on crowd behavior.
Create a reusable email template
Every campaign has one template comprised of values such as images, text styles, and advanced options. You can develop complex HTML and CSS coding in the campaign options, which generates the image in the preview.
Create a product set
You can group products that you want to promote or sell in Optimizely Email Product Recommendations and use product sets in expressions. To create a product set Go to Configuration > Email Product Recommendations > Product Sets .
Export and import Optimizely Email Product Recommendations campaigns
This topic describes exporting and importing Optimizely Email Product Recommendations campaigns with a CSV file. If you have campaigns built across different markets and locales and you want to make a change affecting your active campaigns, you can create a master CSV file that contains the configuration of your active campaigns.