Triggered Messages
Enable triggered campaigns with generic ESP
Optimizely Email Product Recommendations lets you send triggered emails through your email service providers (ESPs) using an ESP client integration framework, through a generic ESP API. This integration framework acts as a proxy server between Triggered Messages and your ESP, as it is impossible to integrate directly with ESPs on each and every instance.
Optimizely Triggered Messages
You can send automated personalized emails via an Email Service Provider (ESP) that are triggered by the on-site actions of the email recipient. These emails typically alert the user of a price reduction or some form of abandonment.
In-session and daily triggers
Optimizely Triggered Messages distinguishes between In-session triggers and Daily triggers. In-session triggers fire during a visitor's session when certain criteria are met.
Set up an Optimizely Triggered Messages campaign
Each Optimizely Triggered Messages campaign must have an associated Email Service Provider (ESP) connection and ESP action (send mail, add to group, remove from group). Set up the ESP connection and the ESP action once, which can act on your Triggered Messages campaigns.
Manage Optimizely Triggered Messages campaigns
Go to Triggers in your Recommendations Portal account and select the Campaigns tab. This page lets you do the following Edit – Click Edit or a Triggered Messages campaign name to open the configuration page for that campaign so you can edit it.
Set up a triggered Optimizely Email Recommendations campaign
You can create a campaign for Optimizely Email Product Recommendations to return abandoned or personalized product recommendations in the email template sent to users for whom a trigger was fired. For information about creating an Email Product Recommendations campaign, see Optimizely Email Product Recommendations ..
Use Optimizely Triggered Messages with Optimizely Campaign
This topic describes how to connect Optimizely Triggered Messages to Optimizely Campaign. You need to create a mailing campaign in Optimizely Campaign and campaigns in Triggered Messages and Email Product Recommendations.