Product Recommendations
Use Optimizely Opal with Product Recommendations
Optimizely Opal is an agent orchestration platform. It answers questions about Optimizely, walks you through configuration steps, and links you to relevant documentation.
Optimizely Product Recommendations
Optimizely Product Recommendations lets you provide a personalized shopping experience for visitors to your ecommerce website. Personalized recommendations are based on website interaction, such as order history, visitor profiles, and intelligent algorithms to suggest products of interest.
Set up an Optimizely Product Recommendations campaign
To create an Optimizely Product Recommendations campaign, click Create a new campaign from the Recommendations overview, or select the Recommendations > New campaign tab. The campaign editing page displays.
Activate and preview product recommendations
In the Activation and Preview tab, specify a start and end date for your Product Recommendations campaign, select days of the week to run the campaign, and preview the campaign using a product or category. When a campaign is ready, click Save campaign and return to the Campaigns tab.
Approve campaign changes
When a campaign editor creates or changes a campaign and clicks Send to review , the campaign displays in the Campaign reviews view on the Configuration tab. A reviewer can approve changes to a campaign and apply the campaign to "go live" on the site.
Configure self-service A/B testing
You can conduct A/B testing for your product recommendation widgets in Optimizely Product Recommendations using the self-service A/B testing feature. This feature lets you independently create, configure, and launch experiments without relying on developer support.
Product recommendation reports
Analytic reports for Optimizely Product Recommendations let you see the success of your campaigns and which Product Recommendations efforts work or do not work. You can track and view graphs for the following Total orders, revenue, and products sold Order, revenue, and products sold through recommendations Average order value and units per order uplift with product recommendations Best performing pages Best performing widgets The Optimizely Product Recommendations attribution model is the industry standard.
Administer the Product Recommendations portal
The Product Recommendations portal is the user interface for accessing Product Recommendations, Email Product Recommendations, Email Content Recommendations, Triggered Messages, and Promoted Content (legacy). Features include automatic product recommendations online and through email.
Product Recommendations Questions and Answers
At present, you can use only the ML models made by Optimizely. Can I import and use external data, such as Geo data regarding point-of-sale location, store type, and Enterprise resource planning (ERP) stock information in the ML models for product recommendations?