2026 Optimizely Content Marketing Platform release notes
5 min
Subscribe to updates on this page using the notification and RSS feed options.
October
- Facial recognition for assets – Added facial recognition, which detects faces in uploaded images so you can label the people in your library. Label faces from the Face Detection page or directly in an asset, and see who appears in an image in the Facial Recognition section of the asset panel. Administrators turn facial recognition on in Settings > Asset Management. See Facial recognition.
- Alt text in multiple languages – Added support for alt text in multiple languages. Administrators add locales in the organization settings, and you enter alt text for each locale on an asset. CMP does not translate alt text automatically. See Manage assets.
- Full-size image preview – Added a full-size preview that opens when you double-click an image in the Library. The image displays at the center of the page with the asset details in a panel that you can collapse to enlarge the image. Move to the next or previous image without closing the preview. See Manage assets.
- Bulk asset relating – Added the ability to relate several assets to each other in one action, instead of relating them one by one. When you select assets to relate, choose to link them to the original asset only or to link all assets to each other. Existing relationships are kept. See Related assets.
- File format in all library views – Added file format badges to Category View and a File Format column to List View, so you can identify the format of an asset without opening it. See Manage assets.
- Disable downloads on public collection links – Added the Disable asset download option to Share Link Settings, so you can share a collection as view-only. Users who open the public link can view the assets but cannot download them. See Collections.
- Duplicate collections – Added the Duplicate option for collections, so you can reuse a collection's assets and settings instead of starting from scratch. CMP names the duplicate Copy of followed by the original title, makes you the owner, and does not create a public link. See Collections.
- Asset shortcuts– Added shortcuts for assets, so you can display the same asset in several folders without creating copies. A shortcut points to the original asset and uses its taxonomy, so you manage the asset in one place. Versions you upload to the original asset display in every shortcut. See Manage assets.
- Asset history– Added a history for each asset that records metadata edits, file replacements, status changes, permission updates, and downloads. Each entry shows who made the change and when, so you can review changes and respond to audits. See Manage asset versions.
- Resource Management access– Added access to Resource Management for creators and custom roles, so more users can reassign tasks and steps from the module. Administrators grant or revoke the Workload, Planner, and Reports tabs for each role in the roles table. Creators have Workload and Planner by default. Task-level permissions still apply, so users do not see step or task names for tasks they cannot access. See Manage permissions and custom roles.
- Configurable capacity limits for resource management– Added Capacity Setting to the Resource Management tab of the organization settings, so administrators can set when team members are flagged as under capacity or over capacity. The limits apply to Workload cells, Planner card backgrounds, and Planner user workload badges. The default limits are 60% and 100%. See Workload.
September
- Export Efficiency Dashboards as PDF – Added an Export as PDF option to the Efficiency Dashboards. Download your dashboard as a PDF and share a read-only snapshot with people who do not have access to Content Marketing Platform (CMP). See Create a dashboard for more information.
- New group by, pivot by, and filter options for Efficiency Dashboards cards – Added Due Date, Template, and Assignee as group by, pivot by, and filter options across Efficiency Dashboards chart cards. Group by due date at the day, week, month, quarter, or year level. This applies to Tasks by Status, Tasks Completed, Task On-Time Performance, and Task Lead Time cards. Use it alongside creation date and completion date to track workload and performance against deadlines. Group by, pivot by, or filter by Template for Work Requests by Status cards. Narrow the status breakdown to a single request template when templates follow different workflows. Similarly, group by, pivot by, or filter by Assignee to see how request status breaks down across your team. See Create cards for information.
August
- Bulk public links for assets – Added the ability to add or remove public links for several eligible assets at once from the Library, instead of updating each one individually. See Generate and edit public URLs for assets for information.
- Download folders as a ZIP file – Added the ability to download folders, including nested sub-folders, together with assets as a single ZIP file from the Library, so you can share or back up large batches of content in one step. See Manage assets for information.
June
- Resource management – Added the Resources module in Content Marketing Platform (CMP), offering a centralized view of team capacity, scheduling, and time tracking for admins. Use the Workload, Planner, and Reports tabs to spot workload imbalances, reassign steps, and compare estimated hours against actual hours. Only admins can access Resources. For information, see Resource management.
- Drill-down charts in Efficiency dashboards – Added the ability to view the records behind a dashboard card. You can now view the underlying tasks, campaigns, or work requests, each linked directly to CMP, and export the full set to CSV, closing the gap between insight and actions. See Efficiency Dashboards overview.
- Inline field editing in the Library list view – Added inline editing for custom asset fields in the Library list view. You can edit field values without opening the asset and select multiple assets to update them all at once. See Manage tasks.
- TIFF rendition support – Added the ability to generate JPG and PNG renditions from TIFF source assets. You can upload high-quality TIFF source files and let CMP automatically generate the web-ready versions you need for different channels and placements, so teams that work in TIFF no longer have to convert files manually before bringing them into CMP. See Image renditions.
- AI tagging for assets – Added automatic AI tagging for assets created from completed tasks, so you can find and organize an asset without tagging it manually. Tags are added as metadata, are searchable, and appear in the asset's details, where you can edit or remove them. See Manage assets.
- (Beta) Suggested assets – Added Suggested Assets, enabling CMP to recommend relevant library assets directly from a task's brief using Mark (Optimizely Agent Platform). You can find and add the right content to your brief without manually searching the Library. Suggestions are ranked by a relevance score, so the closest matches to the brief appear first. This speeds up production and encourages reuse of approved assets. See Manage tasks.
- Read-only fields – Added read-only protection for Content Marketing Platform (CMP) fields, so administrators can lock field values and prevent unauthorized edits. Enable Read Only when creating fields to make a field protected. Only admins can edit the fields after creation. All other users see a lock icon and cannot edit, add, or remove protected fields. CMP automatically populates protected field values from attached sources in a fixed precedence order. The Read Only setting can only be configured at field creation and is permanent. See Manage fields.
May
- Auto-replace expired externally-linked assets with a placeholder – Added automatic detection and removal of assets past their expiration or rights-usage date. When a page requests an expired asset, CMP replaces it with a neutral placeholder image, preventing broken layouts or blank spaces. This protects your organization from displaying assets beyond their licensed period and signals to editors where content needs refreshing. See Expired assets.
April
- Asset fields in collections – Added Asset Fields to Library Collections when accessing the collection through its public URL. This lets you review asset metadata directly from the public link, without needing to go back to CMP.
- Custom date field filter – Added the custom date field as a filter to the Plan view. You can select a preset date range or define a custom date range in the filter panel to display only the Tasks, Campaigns, and Events that fall within the selected timeframe. This helps you plan portfolios, oversee localization calendars, and manage event timelines efficiently.
February
- Hybrid workflows – Added the ability to let content teams maintain flexible and adaptable creative processes while enforcing strict governance and compliance at critical workflow stages. The feature introduces per-step controls like Step Lock to lock edits, Assignee Lock for accountability, and Asset Lock to prevent unauthorized modifications, ensuring both speed and adherence to regulatory requirements. See Hybrid workflows.
- Mark tools – Added additional tools that you can use in Mark chat. You can convert your ideas in a Mark chat canvas directly into a structured asset in CMP, turn a work request into a campaign or task with assignees and due dates, and ask Mark to find any campaign, task, or milestone without leaving the chat. See System tools for CMP.
- Asset meta information – Added the ability to see all hidden metadata from your image files in the Library, including IPTC and EXIF metadata. See Manage assets.
January
- Tasks in multiple campaigns – Added the ability to streamline your content operations by linking a single task to multiple campaigns. This feature eliminates duplicate tasks, improves cross-campaign coordination, and automatically shares completed assets, while maintaining one source of truth for task details. See Add a task to multiple campaigns.
- Mandatory asset expiry date – Added the ability to make asset expiry dates mandatory with two new settings: one for uploading assets and one for pushing assets from tasks. See Expire.
- Focal point adjustment for renditions – Added the ability to adjust the focal point for specific renditions. See Renditions.