Integrate Lotame DMP

6 min

This is a third-party integration and is not an Optimizely subprocessor. See Optimizely's Third-Party Add-Ons & Platform Integration Terms.

Integrating Optimizely Web Experimentation with Lotame DMP lets you run targeted experiments and personalization campaigns using your existing Lotame audiences.

Prerequisites

A valid Lotame subscription.

A Lotame access key and access token.

Your organization’s Lotame client ID (contact your Lotame administrator if you are unsure what this is).

An Web Experimentation or Personalization account.

How the integration works

When you open the Optimizely audience builder, Optimizely sends a request to the Lotame Audience Search API for a list of all audience names that have been assigned a targeting code. When this list is received from the Lotame REST API, you can use it to create Optimizely audience conditions.

When a visitor is active on a page containing an Optimizely snippet where the Lotame integration is enabled, the snippet requests a list of the visitor’s qualified audiences from the Lotame Audience Extraction API. The snippet uses this information to determine which Optimizely audiences the visitor qualifies for.

📘 Note You must be logged in to your Lotame account to access the linked documentation above.

Configure the integration in Lotame

Any Lotame audiences you want to target with Optimizely must first be assigned targeting codes. See the Lotame documentation.

In the Lotame interface, complete the following steps:

Go to Audiences > My Audiences.

Select More next to the audience you want to export and click Export.

Select Audience Extraction API.

Specify your audience’s targeting code and click Set Targeting Code. Do not use spaces in targeting codes. You can use underscores \_.

Configure the integration in Web Experimentation

Select Lotame and toggle the setting to On.

Click Accept.

Enter your Lotame Access Key and Access Token. Optimizely encrypts this information and uses it to connect to Lotame and retrieve available audiences on your behalf.

Enter your Lotame Client ID. Optimizely uses this information to retrieve visitors’ membership in Lotame audiences.

Click Save.

Create an audience using the Lotame integration

Go to Audiences > Create New Audience.

Enter a name for the audience.

Expand Lotame and drag the Lotame Audience condition.

Select the audience you want to target from the drop-down list.

Click Save.

You can use the audience to target experiments and personalization campaigns.

📘 Note You can target multiple Lotame audiences within a single Lotame audience by combining the existing segments with and, or, and not. For example, “Segment A” and not “Segment B”.