Build experiments

Experiment configuration

The Visual Editor

Advanced implementation

Track events and metrics

AI tools

Steps to create an experiment

Optimizely Web Experimentation Optimizely Performance Edge Optimizely Experimentation makes it easy to A/B test your website. Use the experimentation editor to design variations, define where the experiment runs and who sees it, create events to measure success using metrics, and test your experiment.

Activate pages

Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Optimizely defaults to evaluating experiments when the page loads the code snippet. When a visitor is bucketed into an experiment, the code with element changes runs when those elements appear in the DOM.