Target visitors
Audiences
Optimizely Web Experimentation Optimizely Web Personalization Optimizely Performance Edge In Optimizely Web Experimentation and Optimizely Performance Edge, an audience is a group of visitors that you define based on a set of shared traits, which are called audience conditions. For example, you might group visitors who saw a specific AdWords campaign, or visitors on mobile devices only, or visitors in a certain geographical region.
Target audiences using the Audience Builder
Optimizely Web Experimentation Optimizely Web Personalization Optimizely Performance Edge This notation shows when the text describes a feature that is available in Optimizely Performance Edge . If you are using Optimizely Performance Edge, some features described in this article are not available to you.
Target audiences with conditions
When you configure audiences to target visitors in your experiment, you build those audiences using conditions. The following sections describe each audience condition, including common ways to use them to target certain visitors.
Target audiences by Referrer URL
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization The Referrer URL audience condition option lets you trigger an experiment based on the URL that your visitors came from, known as the referrer . Typical use cases include setting audiences by the search engine the visitor uses, or excluding certain promotional referrers.
Target audiences with custom JavaScript
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Custom JavaScript audience conditions let you target your experiment for a uniquely defined set of pages or visitors. To create a Custom JavaScript condition, begin creating an audience , then add Custom JavaScript as a condition.
Pages and URL targets
Optimizely Web Experimentation Optimizely Web Personalization Optimizely Performance Edge Pages are reusable templates that tell Optimizely Experimentation where and when to deliver experiments, personalized experiences, and recommendations on your site. For example, a page might run an experiment on your homepage (where) immediately on initial page load (when).
Target URLs to choose where your experiment runs
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Choose the URLs for an experiment or campaign to determine where it runs on your site. You also can use the URL match types available in Optimizely Experimentation or Optimizely Personalization to target a specific URL or a group of URLs.
IP Filtering: Exclude IP addresses or ranges from your results
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge IP filtering lets you exclude certain IP ranges from showing up in your experiment results. This is also how you can exclude yourself or your company from experiment results.
Migrate from uploaded audiences to list attributes
Optimizely Web Experimentation Optimizely Performance Edge List attributes target visitors based on their membership in an audience you already defined somewhere outside of Optimizely Web Experimentation. With this feature, you import a custom list of users and then create audience conditions based on those lists.
Static and dynamic audience conditions
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization There are several ways to build an audience condition in Optimizely Web Experimentation, and approaches to evaluate and troubleshoot each one. Visitor attributes may change over time.
Target group visitor behaviors
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization You can target experiences to specific audiences based visitor behaviors in real-time, and create audiences based on what visitors do on your site. In Optimizely Personalization, you can use behavioral targeting to deliver custom experiences to specific groups of visitors on your site based on their behaviors.