Experiment configuration
Configure a page
Pages are URL patterns that tell Optimizely where to run campaigns and experiments on your site. Use them as templates or for a single experiment or campaign.
Schedule experiments and experiences
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Use Optimizely Experimentation to schedule experiments and campaigns to start and stop at a specific time. You receive an email notification when an experiment or campaign starts or stops.
Update traffic allocation and distribution
Traffic allocation is the fraction of your total traffic to include in the experiment, specified as a percentage. By default, Optimizely Experimentation allocates 100% of visitors to experiments and distributes traffic equally among variations.
Preview and publish your experiment
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Use Preview to ensure that your experiments and campaigns look and work as they should, without force parameters, cookies, or the developer console to check experiment functionality. Use Preview mode to View draft and published experiments and campaigns.
Deploy a winning variation
Optimizely Web Experimentation Optimizely Performance Edge If you see a winning variation on your Experiment Results page , you may decide to deploy that variation to route incoming traffic to the winner to increase conversions. Instead of relying on developer resources to implement the winner in your source code, you can now use Optimizely Web Experimentation to deploy the winning variation instantly.
Create multi-page (funnel) tests in Optimizely Web Experimentation
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Web Experimentation and Optimizely Performance Edge let you test a hypothesis that affects more than one page on your site. While traditional A/B tests usually test a single page, multi-page (funnel) experiments let you test multiple pages or every page on your site.