AI tools
AI variation generator for text-based elements
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Optimizely Opal lets you generate AI-powered suggested content in the Visual Editor for any existing copy on a page. This feature applies to any text-based element to test recommended alternatives.
AI variation summary
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization You can use Optimizely Opal in Optimizely Web Experimentation and Optimizely Personalization to generate descriptions for your variations, summarizing what element or custom code changes were made in the variation and providing the variation's purpose. This lets you understand how changes affect variation results so you can make decisions about your experiments and campaigns.