Add bounce or exit rate metric to an experiment
1 min
- Optimizely Web Experimentation
- Optimizely Personalization
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You can configure bounce rate and exit rate metrics on pageview eventspageview events and then add them to new or already-running experiments. See Bounce and exit rate metricsBounce and exit rate metrics for information.
Note
When you add bounce or exit rate metrics to a running experiment, they are calculated retroactively, back to the beginning of the experiment.
Add bounce rate or exit rate metric
- Select an experiment or campaign, or create one.
- Click Metrics.
- Select the pageview event you want to use as a metric.
- Select Decrease as the winning direction. Typically, the goal is to decrease bounce and exit rates by making your website more engaging.
- Select bounce rate or exit rate from the measurements drop-down list.
- Click Save.
