Track events and metrics
Custom events
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization You can create custom events to track behaviors that cannot be measured in pageviews or clicks. Custom tracking events let you capture and report on visitor actions or events that might not be related exclusively to clicks or page views.
Configure multiple revenue tracking events
Optimizely Web Experimentation Optimizely Performance Edge If you have multiple products or checkout funnels you want to track independently, Optimizely Web Experimentation and Optimizely Performance Edge have that flexibility by adding the revenue tag to any custom event. See Configure revenue tracking in Optimizely Web Experimentation for information.
Cross-project events
Optimizely Web Experimentation Optimizely Feature Experimentation Optimizely Performance Edge Cross-project events help you track consistent, program-level events across multiple projects. Usually, an event exists only in the project where you create and track it.
Bounce rate and exit rate metrics
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Bounce rate and exit rate metrics let you measure how engaging your website’s pages are. In the context of experimentation, bounce rate and exit rate metrics let you see how your experiments affect engagement levels.
Add bounce or exit rate metric to an experiment
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge You can configure bounce rate and exit rate metrics on pageview events and then add them to new or already-running experiments. See Bounce and exit rate metrics for information.