MA Connectors

Several pre-built connectors integrate Optimizely with common Marketing Automation (MA) tools. This section describes installing and configuring components to set up an MA integration.

You need an account and live connection for the desired MA product (see list below), and an Optimizel Content Management System (CMS) siteOptimizel Content Management System (CMS) site with Optimizely FormsOptimizely Forms installed.

The MA components are installed through NuGet packages and Visual Studio.

Install the following for the MA integration:

See Add-ons platform compatibilityAdd-ons platform compatibility for the specific NuGet packages to install and supported Optimizely versions.

From EPiServer.ConnectForMarketingAutomation 5.5.1 onwards, configure the following section web.config.

The Optimizely Digital Experience Hub (DXH), part of the Optimizely Digital Experience Platform (DXP), provides a set of pre-built connectors to leading marketing automation and analytics platforms.

The following marketing automation platforms are supported:

Like other add-ons, you install the marketing automation connectors for your project as NuGet packages from Visual Studio. See the documentation for each marketing automation connector for information about specific configuration and setup details.