Architecture

Architecture

Optimizely Content Management System (CMS) consists of the Optimizely framework with a core user interface, CMS and Optimizely Customized Commerce for content management and ecommerce, and other modules supporting marketing automation and social interaction features. The Optimizely Application (app, sometimes called add-on) Store contains a broad selection of ready-to-use apps to extend a solution's functionality, and you can also build your own custom apps.