Retention
Retention overview
The retention template enables the study of the behavioral patterns of actors, such as users, to drive retention and reduce churn. It helps increase product adoption by analyzing the proportion of actors who return to use your product.
Build a retention analysis
A retention analysis measures retention using the specified conditions against the segments of actors and attributes for a given time frame. For example, to create a retention analysis for Weekly Play Retention , analyze the number of users who played content on the website during their first visit and then returned to perform the same action on a weekly basis.
Understand your retention analysis
Understand how the different modules of the retention analysis chart work and how you should interpret the data it contains. The retention template consists of the following six modules Measures module module module module module The selector in the measure module lets you choose a retention measure to analyze based on the selected event pattern and actor segments.
Create beelines from a retention chart
Beelines are ad hoc data analyses forking off from a point in the result of an exploration. The context of the forking point is propagated to the new analysis, where the user can continue further analysis.