Work with Data

Connect to data warehouses

Datasets

Data modeling in Analytics

Data modeling in Analytics is mapping the existing tables in your data warehouse into Analytics datasets. Analytics' warehouse native architecture makes it easy for you to leverage and reuse the existing schemas, tables, and governance for your business's product analytics needs.

Model Analytics entities

Analytics enables product and customer analysis with defined datasets and relationships. It enhances self-serve capabilities and supports reusable custom business logic modeling, offering flexibility beyond traditional product analytics tools.

Event taxonomy

Event taxonomy helps you organize the events in an event stream, creating an efficient and streamlined experience. With event taxonomy, you can control which events are visible in the event selector inside templates.

Curate nested JSON fields in dataset columns

Curate the nested fields inside a JSON column to turn buried properties into query-ready columns with readable names. Analytics stores structured data in a JSON column as a single object.