 A goal tree connects a business goal to the metrics and initiatives that drive it, called drivers.  Use a goal tree to show how each team's metrics contribute to the outcome the business cares about most.

Goal trees

Agent Visibility Analytics dashboard in Optimizely Analytics

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ai_identity

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Data set that refers to a person or a role and contains at least one address via which the person or role can receive messages.

recipient

analytics-docs

Analytics docs

Introduction to Optimizely Analytics

Product tour: UI overview

Quick start guide for Administrators

Terms and Concepts

Data security FAQ

Optimizely Mark chat for Optimizely Analytics

Getting Started

Get started with Warehouse-Native Experimentation Analytics

Experiment analysis

Experiment Diagnostics tab

Create a connection

Create a decision dataset in Analytics

Create metrics

Conversion metric

Numeric aggregation metric

Ratio metric

Create an Experiment Scorecard in Optimizely Analytics

CUPED (Controlled-experiment Using Pre-Experiment Data)

Statistical significance notifications

Configure guardrail alerts in Optimizely Analytics

Warehouse-Native Experimentation Analytics

Connect to data warehouses

Datasets

Data modeling in Analytics

Model Analytics entities

Event taxonomy

Curate nested JSON fields in dataset columns

Work with Data

Optimizely Analytics MCP server overview

Optimizely Analytics MCP server quickstart

Install Optimizely Analytics MCP server

Optimizely Analytics MCP server example prompts

Optimizely Analytics MCP server

Explorations

Exploration generation with Optimizely Mark

Advanced Concepts

Drafts and Edits

Event Segmentation

Experiment Scorecard

Funnel

Impact

Influence

NetScript

Paths

Retention

Universal Exploration

Explore Data

Cohorts

Reusable metrics

Derived columns

Model Behavioral Semantics

Favorites

Compose with blocks

Types of blocks

Blocks

Dashboard overview

View and favorite dashboards

Supported tiles

Dashboard creation walkthrough

Dashboards

Visualization

Filtering

Aggregation functions

Segmentation

Parameters

Data Visualization and Filtering

Share and collaborate

Share and Collaborate

Alerting with rules

Alert inbox

Configuring Rules

Catalog

Actor lookup

Actor Lookup

Organization

Create and manage applications

User authentication

Application settings

Users and groups management

Authorization and access control

Administration

Glossary of terms

Reference

Analytics