Algorithms for widgets
40 min
Algorithms determine which products a widget recommends. You can add up to 11 algorithms to a widget to support your recommendation strategy.
Each algorithm entry includes:
- Description – The predefined logic the algorithm uses to recommend products.
- Compatible page types – The pages where you can use the algorithm.
You can apply quick filters and advanced filters to any algorithm to further personalize its recommendations.
You should always have a fallback algorithm that is guaranteed to return recommendations when the other algorithms with more specific filters do not return a recommendation.
Important
You should always have a fallback algorithm that is guaranteed to return recommendations when the other algorithms with more specific filters do not return a recommendation.
Abandoned basket
- Description – Products abandoned in the user's basket.
- Page types – All
Added to basket after viewing
- Description – Products added to the basket after viewing the current product.
- Page types – Product, Basket, Checkout, WishList, Order
Added to basket after viewing + smart score
- Description – Products with the highest score and likelihood to be added to the basket after viewing the current product.
- Page types – Product, Basket, Checkout, WishList, Order
Added to basket after viewing + smart filter
- Description – Products added to the basket after viewing the current product with the most statistically significant filter applied.
- Page types – Product, Basket, Checkout, WishList, Order
Added to basket from same category after viewing current product + smart filter
- Description – Products from the same category added to the basket after viewing the current product with the most statistically significant filter applied.
- Page types – Product, Basket, Checkout, WishList, Order
Added to basket after viewing by segment
- Description – Products added to the basket after viewing the current product, broken down by customer segment.
- Page types – Product, Basket, Checkout, WishList, Order
Basketed together
- Description – Products added to the basket alongside the product currently being viewed.
- Page types – Product, Basket, Checkout, WishList, Order
Basketed together + smart filter
- Description – Products added to the basket alongside the product currently being viewed with the most statistically significant filter applied.
- Page types – Product, Basket, Checkout, WishList, Order
Bestsellers by brand
- Description – Products that sold the most for the specified brand.
- Page types – All
Bestsellers by units sold
- Description – Products with the most units sold.
- Page types – All
Bestsellers by units sold in last 2 days
- Description – Products with the most units sold within the last 2 days.
- Page types – All
Bestsellers by units sold in last 24 hours
- Description – Products with the most units sold within the last 24 hours.
- Page types – All
Bestsellers by units sold in last 7 days
- Description – Products with the most units sold within the last 7 days.
- Page types – All
Bestsellers by units sold + smart filter
- Description – Products with the most units sold with the most statistically significant filter applied.
- Page types – All
Products in any category with most units sold
- Description – Products from any category that have the most units sold.
- Page types – All
Bestseller by customer segments
- Description – Products with the most units sold, by customer segment.
- Page types – All
- Variants – Two segment-matching variants are available:
- OR – Recommends products to shoppers who belong to any selected segment.
- AND – Recommends products only to shoppers who belong to all selected segments.
Note
As of version 1.4, a new field in the tracking request lets you handle your customers in the tracking requests. If you are using the Server-to-Server API integration for tracking, see Common elements. Scroll down to the customer section to view the code and the definitions of customerID and segmentID. If you are using the JavaScript API integration, see JSON variable tracking format. Scroll down to the customer (optional) section.
Bestsellers from category previously purchased
- Description – Products with the most units sold from a category previously purchased with the most statistically significant filter applied.
- Page types – All
Bought together
- Description – Products purchased alongside the product currently being viewed.
- Page types – Product, Basket, Checkout, WishList, Order
Bought together (B2B)
- Description – Products related to the user's industry purchased alongside the product currently being viewed.
- Page types – Product, Basket, Checkout, WishList, Order
Bought together + smart filter
- Description – Products purchased alongside the product currently being viewed with the most statistically significant filter applied.
- Page types – Product, Basket, Checkout, WishList, Order
Discounted products previously purchased
- Description – Products the user previously purchased that are discounted.
- Page types – All
Discounted products previously viewed
- Description – Products the user previously viewed that are discounted.
- Page types – All
Discounted products related to previous purchases
- Description – Products related to previous purchases that are discounted.
- Page types – All
Discounted products related to previously viewed
- Description – Products related to what the user previously viewed that are discounted.
- Page types – All
Emerging new products
- Description – New products with the highest increase in sales.
- Page types – All
Emerging products
- Description – Products with the highest increase in sales.
- Page types – All
Emerging products related to previous purchases
- Description – Products that have the highest increase in sales related to previous purchases.
- Page types – All
Emerging products related to previous views
- Description – Products that have the highest increase in sales related to what the user previously viewed.
- Page types – All
Fallback recommendations
- Description – Recommendations from the most popular algorithms.
- Page types – All
Highest converting products
- Description – Products with the highest conversion rate.
- Page types – All
Highest converting products in the last 24 hours
- Description – Products with the highest conversion rate in the last 24 hours.
- Page types – All
Highest converting products when viewed together
- Description – Products with the highest conversion rate that are typically viewed in the same session as the product currently being viewed.
- Page types – Product, Basket, Checkout, WishList, Order
Highest revenue generating products
- Description – Products with the most revenue generated.
- Page types – All
Highest revenue generating products in last 24 hours
- Description – Products with the most revenue generated in the last 24 hours.
- Page types – All
Highest revenue generating products in last 30 days
- Description – Products with the most revenue generated in the last 30 days.
- Page types – All
Highest revenue generating products per view
- Description – Products with the most revenue generated per view.
- Page types – All
Manual recommendations from CSV file
- Description – Manually recommend products defined by a CSV file.
- Page types – All
Most likely to be purchased
- Description – Products the user is most likely to purchase.
- Page types – All
Most ordered products
- Description – Products that are ordered the most.
- Page types – All
Most ordered products in last 30 days
- Description – Products that were ordered the most in the last 30 days.
- Page types – All
Most ordered products in last 7 days
- Description – Products that were ordered the most in the last 7 days.
- Page types – All
Most viewed products
- Description – Products that are viewed the most.
- Page types – All
New products
- Description – Products recently added to the product catalog.
- Page types – All
New products related to previous purchases
- Description – New products that are related to previous purchases.
- Page types – All
New products related to previously viewed
- Description – New products that are related to what the user previously viewed.
- Page types – All
Popular products added to basket
- Description – Products frequently added to the basket.
- Page types – All
Popular products added to basket + smart filter
- Description – Products frequently added to the basket with the most statistically significant filter applied.
- Page types – All
Popular with previously basketed products
- Description – Popular products related to what the user previously added to the basket.
- Page types – All
Popular with previously purchased products
- Description – Popular products related to what the user previously purchased.
- Page types – All
Popular with previously viewed products
- Description – Popular products related to what the user previously viewed.
- Page types – All
Popular with previously viewed products + attribute boost
- Description – Popular products related to what the user previously viewed, boosted by attributes (brand, color, discount, term, type).
- Page types – All
Purchased after viewing
- Description – Products typically purchased after viewing the current product.
- Page types – Product, Basket, Checkout, WishList, Order
Purchased after viewing by segment
- Description – Products commonly purchased after viewing by customers belonging to the same segment.
- Page types – Product, Basket, Checkout, WishList, Order
Purchased by similar users
- Description – Products a user is most likely to purchase based on purchases of similar users.
- Page types – All
Purchased with recently basketed
- Description – Products purchased alongside the products the user previously added to the basket.
- Page types – All
Purchased with recently purchased
- Description – Products purchased alongside the products the user previously purchased.
- Page types – All
Random products with same brand as product viewed
- Description – Products randomly selected that have the same brand as the product currently viewed.
- Page types – Product, Basket, Attribute, Brand
Random products with same category as product viewed
- Description – Products randomly selected from the same category as the product currently being viewed.
- Page types – Product, Basket, Checkout, WishList, Order, Category
Random products with same type as product viewed
- Description – Products randomly selected with the same type attribute as the product currently being viewed.
- Page types – Product, Basket, Attribute
Random products with similar attributes as product viewed
- Description – Products randomly selected with the same attributes as the product currently being viewed.
- Page types – Product, Basket, Checkout, WishList, Order
Recently published
- Description – Products published based on the date you specify.
- Page types – All
Recently published + newly published only filter
- Description – Products published earlier than the specified number of days ago. The default is 60 days.
- Page types – All
Recently purchased
- Description – Products the user recently purchased.
- Page types – All
Recently purchased + filters
- Description – Products the user recently purchased prioritized by quantity purchased.
- Page types – All
Recently viewed
- Description – Products the user recently viewed.
- Page types – All
Recently viewed + optional filters
- Description – Products the user recently viewed with the option to determine how far back the data looks and how many views are required before recommending.
- Page types – All
Related to search term
- Description – Products related to a search term the user entered.
- Page types – All
Viewed together
- Description – Products viewed alongside the product currently being viewed.
- Page types – Product, Basket, Checkout, WishList, Order
Viewed together + smart filter
- Description – Products viewed alongside the product currently being viewed with the most statistically significant filter applied.
- Page types – Product, Basket, Checkout, WishList, Order
Viewed together by segment
- Description – Products commonly viewed together by shoppers in the same segment. Recommendations use viewing behavior from the shopper's own segment only.
- Page types – Product, Basket, Checkout, WishList, Order
- Variants – Two segment-matching variants are available:
- OR – Recommends products to shoppers who belong to any selected segment.
- AND – Recommends products only to shoppers who belong to all selected segments.
Bestsellers by units sold with the same category in last 7 days
- Description – Products in the same category with the most units sold within the last 7 days with the most statistically significant filter applied.
- Page types – All
Bestsellers by units sold with the same category + smart filter
- Description – Products in the same category with the most units sold and the most statistically significant filter applied.
- Page types – Product, Basket, Checkout, WishList, Order, Category
Random
- Description – Random products from the product catalog that can be filtered and sorted.
- Page types – All
Product Catalog
- Description – Random products from the product catalog.
- Page types – All