Build campaigns
Conditional activation
Optimizely Web Experimentation Optimizely Edge Delivery Optimizely Personalization The New Visual Editor offers advanced features for your experiments and campaigns, including the ability to use conditional activations. Define a condition that the user must meet to activate and see an experiment.
Create a campaign in Optimizely Personalization
Set up your first campaign in Optimizely Personalization https //www. optimizely.
Build Experimentation-in-Personalization campaigns
In Optimizely Web Experimentation, the Experimentation-in-Personalization feature lets you test and personalize experiences at the same time. You can A/B test your personalized experiences to customers, create two versions of an experience in a campaign, and compare how well they perform.
Key components: Pages, events, tags, and audiences
Optimizely Web Experimentation Optimizely Personalization With Optimizely Web Experimentation, you create experiments and campaigns using pages, events, tags, and audiences. These features help you create, target, and measure the impact of experiences that you deliver to your visitors.
Advanced implementation checklist
Optimizely Web Experimentation Optimizely Web Personalization This checklist walks you through a list of options for a more advanced implementation. Unlike basic implementation , an advanced implementation in Optimizely Web Experimentation may vary, depending on what your team needs.
Activate pages
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Optimizely defaults to evaluating experiments when the page loads the code snippet. When a visitor is bucketed into an experiment, the code with element changes runs when those elements appear in the DOM.