Campaign configuration
Configure a page
Pages are URL patterns that tell Optimizely where to run campaigns and experiments on your site. Use them as templates or for a single experiment or campaign.
Configure a tag
Optimizely Web Experimentation Optimizely Personalization Tags capture information that displays on the pages of your website—the parts of the pages that visitors engage with, such as type of product and what it costs. Configure tags alongside events to collect important data about visitor behaviors.
Update traffic allocation and distribution
Traffic allocation is the fraction of your total traffic to include in the experiment, specified as a percentage. By default, Optimizely Experimentation allocates 100% of visitors to experiments and distributes traffic equally among variations.
Preview and publish your experiment
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Use Preview to ensure that your experiments and campaigns look and work as they should, without force parameters, cookies, or the developer console to check experiment functionality. Use Preview mode to View draft and published experiments and campaigns.
Schedule experiments and experiences
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Use Optimizely Experimentation to schedule experiments and campaigns to start and stop at a specific time. You receive an email notification when an experiment or campaign starts or stops.