Configure a tag
- Optimizely Web Experimentation
- Optimizely Personalization
TagsTags capture information that displays on the pages of your website—the parts of the pages that visitors engage with, such as type of product and what it costs.
Configure tags alongside eventsevents to collect important data about visitor behaviors. Then, use this information to group visitors by behavior, called behaviorally targeted audiencesbehaviorally targeted audiences. For example, you might group visitors who clicked a product that costs more than $100. Or, tags can help gather the data needed to run an Optimizely Web experiment.
The following example shows how to configure a tag:
- Go to Implementation > Pages and select the page where you want to add a tag. You can also create a pagecreate a page instead.
- Next to Visual Tags, click Create.
- Click the element to which you want to attach a tag.
Note
The editor automatically populates the Selector for the element you chose. You can enter the element’s selector into the Selector field if you prefer.
- Enter a Name for your tag.
- Click Save.
