Get started with Personalization
Optimizely Personalization overview
Optimizely Personalization lets you deliver targeted experiences in real time to different visitors based on their behaviors. Create a visitor experience that feels unique and relevant, increases conversions, and drives engagement.
Core concepts of Optimizely Personalization
Optimizely Personalization lets you deliver targeted experiences in real time to different site visitors based on behaviors and measure the impact. When you define your audiences and the pages for the messaging, you create a campaign.
Get started with Optimizely Personalization
Optimizely Personalization lets you deliver targeted experiences to different visitors based on their behaviors in real time. Create a visitor experience that feels unique and relevant, increases conversions, and drives engagement.
Inspiration for Personalization
Optimizely Personalization lets you edit and deliver experiences at any time. This ability to deliver granular campaigns lets you devote time to creating, managing, and scaling your symmetric messaging with some of the methods suggested.
Optimizely Opal Chat for Personalization
Optimizely Opal is an agent orchestration platform. It answers questions about Optimizely, walks you through configuration steps, and links you to relevant documentation.
Optimizely Personalization + ODP (add-on)
When you integrate Optimizely Personalization and ODP, you can import ODP real-time segments https //support. optimizely.
Contextual bandits
Use contextual bandits with Optimizely to maximize your conversions by delivering variations that are personalized by user based on the primary metric performance in combination with user attributes. While multi-armed bandits (MABs) look for the single best-performing variation for all users, contextual bandits pick a winning variation for each user based on their contextual profile and impact on the primary metric .
Contextual bandits FAQ
Use contextual bandits with Optimizely to maximize your conversions by delivering variations that are personalized by user based on the primary metric performance in combination with user attributes. While multi-armed bandits (MABs) look for the single best-performing variation for all users, contextual bandits pick a winning variation for each user based on their contextual profile and impact on the primary metric .
Holdback: Measure overall impact in Personalization
Every Optimizely Personalization campaign has a holdback, the control of an A/B test. Optimizely's Stats Engine ..
Supported browsers
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Only the current version of the Desktop Chrome browser is supported for building experiments and campaigns within the Optimizely application itself. Chrome's developer tools https //developer.
The difference between publish, start, and pause
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Throughout your experimentation process, you can publish, start, and pause your experiments many times. Publish saves and stages your experiment's changes.