Track events and metrics
Manage events
Optimizely Web Experimentation Optimizely Personalization In Optimizely Web Experimentation and Optimizely Personalization, you can create and manage Click , Custom , and Pageview events on the Implementation > Events page. An event always lives on a page , so they are organized according to the pages that they are attached to.
Custom events
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization You can create custom events to track behaviors that cannot be measured in pageviews or clicks. Custom tracking events let you capture and report on visitor actions or events that might not be related exclusively to clicks or page views.
Edit a metric
Optimizely Web Experimentation Optimizely Personalization After you create a metric in Optimizely Web Experimentation or Optimizely Personalization, you can edit it to change its name, winning direction, or measurement. Complete the following steps Select the experiment or campaign whose metrics you want to change.
Add bounce or exit rate metric to an experiment
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge You can configure bounce rate and exit rate metrics on pageview events and then add them to new or already-running experiments. See Bounce and exit rate metrics for information.
Bounce rate and exit rate metrics
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Bounce rate and exit rate metrics let you measure how engaging your website’s pages are. In the context of experimentation, bounce rate and exit rate metrics let you see how your experiments affect engagement levels.