Marketing
Set permissions for marketing
In Optimizely Commerce Connect, you can set granular permissions for Marketing tasks. Go to CMS Admin > Settings > Permissions for Functions .
Get started with the marketing system
Use the Optimizely Commerce Connect Marketing system to create discounts and promotions that you can apply to products, orders, or shipping. Typically, marketing and catalog managers create and manage promotions.
Marketing campaign
A marketing campaign is a coordinated series of steps, events, and associated content to achieve a specific result. A campaign often includes promotion of products and sending campaign messages in various communication channels.
Campaigns and discounts
Create campaigns to manage discounts for targeted marketing. You can assign a campaign to a specific market to serve local needs, or to all markets.
Manage discounts
Optimizely Commerce Connect has a set of built-in discounts that you can customize to accommodate specific campaigns. You can also apply discounts to create targeted campaigns .
Built-in discounts
Optimizely Commerce Connect provides many built-in discounts that you can use. Buy at least X eligible items, and get the cheapest Y items for free.
Prioritize discounts
Marketers often run multiple campaigns and discounts simultaneously with possible overlaps. Use Discount Priorities and Exclusions to prioritize discounts and determine the sequence in which they are applied.
Discount exclusions
Exclusions are campaigns or discounts that you cannot combine with the current discount. You can apply an exclusion to individual discounts, all discounts in one more campaigns, or all other discounts.
Exclude catalog items from a discount
You can exclude catalogs, categories, or catalog entries from a specific discount. For example, you might want to exclude men's Puma sneakers from a store-wide 25% off sale.