 Parameters make your Analytics explorations and modeling artifacts more flexible and reusable.  You can reference parameters in any exploration, such as Funnels, Paths, Event Segmentation, Retention, Impact, Universal Exploration, and Experiment Scorecard, or inside modeling artifacts, including derived columns, cohorts, and metrics.

Parameters overview

 Optimizely Analytics lets you create parameters for all explorations and model artifacts.  To demonstrate the procedure, consider creating parameters within a cohort.

Parameters in Filters

 Transform your static dashboards into dynamic, interactive analytical tools with Optimizely Analytics parameters.  Add flexible filters directly to your dashboards to explore data independently.

Parameters in Dashboards

Segmentation

Parameters

ai_cta

ai_identity

ai_chat

ai_product


Data set that refers to a person or a role and contains at least one address via which the person or role can receive messages.

recipient

analytics-docs

Analytics docs

Introduction to Optimizely Analytics

Product tour: UI overview

Quick start guide for Administrators

Terms and Concepts

Data security FAQ

Optimizely Opal Chat for Analytics

Getting Started

Get started with Warehouse-Native Experimentation Analytics

Experiment analysis

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Optimizely Analytics MCP server

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Agent Visibility Analytics dashboard in Optimizely Analytics

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Reference

Analytics